Social Media Specialist

4 weeks ago

Laval, Canada Laura Canada Full time

Company Description
**Join our team to achieve your full career potential We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.**

**Job Description**:
As the Social Media Specialist, you will contribute to Laura's success by leading the strategy, management and execution of social campaigns for both the Laura & Melanie Lyne social media channels. The Social Media Specialist is a storyteller that will create and disseminate consistent digital content across social channels to drive engagement, brand loyalty & a sense of community.

**How will you support the team?**
- Translate marketing initiatives into a purposeful social media plan, build engagement and brand loyalists on key social media platforms and support the overall growth and loyalty of the brand and business.
- Be responsible for social media organic content calendar for both Laura & Melanie Lyne, across Instagram, Facebook & Pinterest.
- Build strong social media campaigns that gain immediate engagement.
- Keep abreast of social media trends, best practices & competitive benchmarks to provide on-going insight to marketing partners.
- Develop, execute and report social content, increasing social following and engagement.
- Measure the performance of social initiatives: traffic acquisition, user engagement, etc.
- Create annual and quarterly plans on how we can interact with customers across multiple media channels, regularly optimizing our approach.
- Ensure that internal & external stakeholders are engaged with our social media channels to grow & nurture engagement & following.
- Maintain community management.
- Work closely with Marketing, Graphic Designers, Paid Media & Customer Service.
- Maintains a 360-degree lens to marketing projects guiding alignment across online and offline initiatives, ensuring brand adherence and consistent tone of voice and image across all touch points.

**Qualifications**:
**The people who thrive with us have/are**:

- Team players with a positive attitude, results driven.
- Exceptional writing skills with superior knowledge of grammar, spelling and punctuation both English and French.
- Great organizational and time management skills.
- Strong attention to detail.
- Retail experience - an asset.
- A passion for fashion.

**Don't miss this opportunity to join an exceptional team**

Additional Information

At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.

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