Product Manager, Home Care

1 month ago

Scarborough, Canada Groupe Seb Full time

**Job Type **:Permanent contract | Full-time

**City **:Scarborough

**Company description**:

- Tefal, T-Fal, Krups, Lagostina, Rowenta, Moulinex, SUPOR, WMF, Arno, Emsa, All-CladThese brands are part of the daily life of millions of consumers in more than 150 countries. With 33,000 employees and over €8,1 b sales annually, Groupe SEB is the leading worldwide manufacturer of small domestic appliances and cookware thanks to the strength of its brands, its drive for innovation, its international growth, and its vision for the future.
- Groupe SEB commits to have a socially equitable policy (diversity and inclusion, quality work environment, health / safety, etc.) while developing actions with a positive impact on society and the environment (circular economy, fight against climate change, community engagement )

**MISSION**:
As a Product Manager for the Home Care category you will be supporting product strategy and execution of all elements of the marketing mix. This role is a blend of strategic and tactical competencies and is crucial to the effective execution of marketing strategy and new product launch to achieve sales and profit results, as well as the optimization of market share. The Home Care Product Manager is required to continually demonstrate highly effective, time management, organizational, strategic and creative marketing capabilities. They must have a strong focus on implementing strategy, managing projects, while contributing new ideas and developing plans to drive departmental performance.

**PROFILE**:
Work closely with the SDA BU to bring to market new product launches within the Home Care portfolio.
- **Marketing Plan development**
- Identification of strategic new product, brand strengths, weaknesses, opportunities, and threats through proper analysis and evaluation of market demands and competitive activity from both a short and long-term business perspective.
- Liase with Strategic Business Unit to ensure alignment with global and continental launch strategies
- **Marketing plan activation**
- Leverage category, consumer & product insights to develop marketing communications objectives, positioning and key messages for new product launches.
- Partner with communication team on needs for product seeding, UGC content and integrated communication activation plan to drive brand awareness and conversion (PR, ATL and BTL etc.)
- Manage and ensure execution of all product launch related components, including packaging/IFU, POP, and merchandising.
- **Market Research & Analysis**: Establish, maintain and provide expert knowledge of the cookware category including sales performance and POS tracking and reporting, category insights, market trends, consumer needs and competitive threats pertaining to the Home Care industry.
- **Distribution Analysis**: Identify, understand, and develop product mix consistent with appropriate retailer and respective target consumer requirements.
- **Competition**: Gain understanding and provide strategic analysis on competitive activity via monitoring of competitive movements, market data, field observations, pricing strategies, distribution analysis, and communication initiatives.
- **Sales**:

- Develop line reviews and business presentations for key stakeholder meetings, including: Retail Partners, Commercial team etc.
- Maximize product portfolio to drive profitable sales across key channel partners. This includes assortment analysis, key promotions and new launches.
- Plan, develop and implement sales promotions activities in collaboration with retail partners, sales department and agencies.
- Spearhead communication on marketing activations to sales and trade partners
- **Product Quality & Customer Service**: Ensure appropriate input on product quality, sales trends (with the sales associate), and consumer feedback.****:

- **Internal Relations**:Work in conjunction with internal logistics, sales, and quality control to ensure delivery of target sales and product introduction objectives.
- Manage the day to day business processes to ensure effective and efficient business management to deliver budget commitment.

**.**
**REQUIRED QUALIFICATIONS**:

- Degree in Business Administration (Marketing) with 5+ years experience in field of product management.
- Entrepreneurial spirit to take calculated risks along with aptitude to think creatively.
- Effective knowledge of P&L management, Strong analytical skills
- Ability to implement Omni-channel go-to-market strategies with specific knowledge on digital path.
- Ability to develop complex strategies as well as lead the implementation plans.
- Strong interpersonal and communication skills - must be able to drive collaboration across functions.
- Demonstrated ability to influence and lead marketing action plans to trade as well as sales department.
- Highly developed presentation skills.
- Time management and organizational skills. Ability to work in a high pressure environment with tight deadlines.
- Proficient

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