Practitioner Marketing Specialist

3 months ago

Victoria, Canada VitaminLab Full time

**Practitioner Marketing Specialist**

**The Role**

The **Practitioner Marketing Specialist** reports to the Head of Marketing and is focused on building and retaining our healthcare practitioner audiences.The primary focus of this role is to conceive, build and optimize ecommerce marketing programs to engage, convert, and retain these practitioners. This role will create strategies and tactics, work collaboratively with other departments and with the rest of the marketing team.

**Main tasks include**:

- Create and execute omnichannel marketing campaigns
- Monitor social media channels and engage with followers to build a community.
- Maintain a content calendar to ensure a consistent flow of engaging content.
- Review and analyze data to inform your content creation strategy.
- Provide creative direction for the graphics or imagery to our graphic designer.
- Use task management and marketing tools including Basecamp, Figma, Slack, Mailchimp, Hubspot and Klayvio to create, document and communicate tasks.

**Core Requirements**:

- Has at least 2-3 years of experience working in digital marketing.
- Conceive, develop, AB test, and optimize omnichannel lifecycle marketing campaigns to convert, and retain users.
- Familiarity with monitoring and analyzing campaign analytics and attribution using UTM parameters and GA4.
- Strategically experiment with various messaging channels to determine the most effective methods for user engagement
- Ensure all marketing and engagement activities are planned and communicated effectively, keeping the team aligned on ongoing and upcoming initiatives.
- Use appropriate analytics to measure the effectiveness of outreach efforts and campaigns, providing insights for continuous improvement.
- Work with closely with Customer Experience, Product, and Technology departments on multiple priorities and deadlines

**Bonus**:

- Big plus if you are into supplements, and geeking out about nutrition articles
- Basic image design skills with Canva, Photoshop or similar tools.
- Proficiency in digital marketing including SEO and SEM
- Comfortable for being responsible for delivering projects on a deadline, and for juggling more than one project at a time.
- Understanding of UX, web design, customer flow and web analysis.



**Our Amazing Perks & Employee Programs**:

- Personal Fridays: Enjoy every other Friday off
- Paid Vacation Time
- 5 Paid Sick Days (if you need them, we have you covered)
- Extended Health and Dental Benefits
- Fitness and Wellness Account
- Your Own Personalized Supplement Plan
- Professional Development Allowance
- Team Events and Socials
- An opportunity to grow and make an impact on an amazing team

*This role is considered Full -Time at **40 hours** per week. The typical working days are Monday through Friday 8:30 am - 5 pm PST. Please note this is a contract position. This role will be a 14-month contract.

**Job Type**: Contract

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