Social Media Ad Manager

2 weeks ago

North York, Canada Van Horne dental Full time

**Company Overview**:
Van Horne Dental is a dynamic and innovative dental practice limited to implant dentistry and committed to changing lives. We pride ourselves on delivering the best and highest quality care while fostering a culture of creativity and collaboration. As we continue to expand our digital presence, we are seeking a talented Social Media Ad Manager to join our team and drive our advertising efforts to new heights.

**Position Overview**:
**Key Responsibilities**:

- Develop and execute comprehensive social media advertising strategies to achieve company objectives and KPIs.
- Manage all aspects of paid social media campaigns, including campaign setup, targeting, budget management, and performance tracking.
- Create engaging ad copy and visual assets tailored to different social media platforms and target audiences.
- Monitor campaign performance metrics, analyze data, and generate insights to optimize ad performance and maximize ROI.
- Stay updated on industry trends, platform updates, and best practices in social media advertising to inform campaign strategies.
- Collaborate with cross-functional teams, including marketing, design, and analytics, to ensure alignment and cohesion in messaging and branding.
- Conduct ongoing A/B testing and experiments to refine ad creatives, targeting parameters, and campaign tactics.
- Provide regular reports and presentations on campaign performance, insights, and recommendations to stakeholders.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Proven experience managing social media advertising campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Strong understanding of social media advertising principles, including audience targeting, ad formats, bidding strategies, and performance metrics.
- Proficiency in using social media advertising tools and platforms (e.g., Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager).
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Creative mindset with the ability to develop compelling ad content and messaging.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and multitask in a fast-paced environment.
- Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
- Experience with e-commerce or direct response advertising is a plus.

**How to Apply**:
Join our team and make a significant impact on our digital marketing efforts as our Social Media Ad Manager. We look forward to welcoming a passionate and results-driven individual to our growing team

**Job Types**: Full-time, Part-time, Fixed term contract, Freelance

Pay: $37,441.65-$70,528.16 per year

**Benefits**:

- Casual dress
- Dental care
- On-site parking
- Paid time off

Supplemental pay types:

- Bonus pay

**Experience**:

- Marketing: 1 year (preferred)

Work Location: Hybrid remote in North York, ON M2J 4A8

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