Social Content

5 months ago

Vancouver, Canada Saje Natural Wellness Full time

**Overview**:
At Saje Natural Wellness, our mission is to connect people with the healing power of plants so that everyone can live their life to the fullest, naturally.
Since 1992, we’ve been committed to creating 100% natural products that are rooted in function and designed to help people tune into their personal wellness. And just like nature, we’re continually growing
We’re on the lookout for top talent to join our team, in our stores, offices and distribution centres. We offer competitive compensation and benefits, flexibility in working styles and a commitment to professional growth and personal wellness supported by a generous Team Member discount on our products.

**The impact you'll make**:
Reporting to the Director of PR & Brand Engagement, the objective of this role is to achieve exceptional customer engagement, educate our audience in an entertaining way, position ourselves as the leader in the natural wellness space, foster intimacy, drive website traffic, and increase revenue through the strategic utilization of the social media marketing roadmap.

The Social Content & Engagement Specialist will possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement. As a representative of our brand, you will liaise with all business partners cross-functionally to create thumb-stopping content and actively participate in relevant conversations, gently promoting Saje Natural Wellness products while providing support to existing and potential community members. Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.

**What you'll do**:
CHANNEL OVERSIGHT, CONTENT CREATION & CALENDAR PLANNING (40% of role)
- Overseeing the Saje Wellness presence in partnership with the Social Media & Community Engagement Manager, on various social networks, such as Facebook, Instagram, TikTok, Pinterest, Twitter, Threads, and LinkedIn.
- Working alongside the Saje creative team and the Social Media & Community Engagement Manager to source or create content that is engaging, relevant, and in line with the brand image.
- Developing creative ideas which engage followers across all active social media channels and working with them to create original content (e.g., graphics, videos) for each platform.
- Working cross functionally to align all content calendars with campaigns to promote product launches or seasonal events on social platforms, and playing a pivotal role in developing social media strategies for growth.
- Plan, brief in & review content in partnership with our Saje Circle Brand Ambassadors and third party UGC partners.
- Research hashtag performance to align with overarching campaigns and utilize these insights to support calendar planning.
- Content calendar planning, building & execution for the following platforms: TikTok, Instagram, Facebook, Pinterest
- Working alongside cross-functional partners to facilitate the product requisitions from external partners.

SOCIAL LISTENING & COMMUNITY ENGAGEMENT (40% of role):

- The Social Content & Engagement Specialist will be responsible for responding to comments from followers or customers on all owned channels to build relationships and foster engagement.
- Responsible for conducting outbound community management. Including but not limited to engaging with notable creators on all platforms, engaging with relevant partners on all platforms, engaging with community members on their own pages, engaging in tagged content, re-sharing story content, etc.
- Engage in active social listening across all platforms, informing on trends, noteworthy cultural moments, and all relevant industry related news.
- Social listening and tracking conversations related to the brand on social media sites to gain insights into customer attitudes and preferences.

ANALYTICS & REPORTING (10% of role):

- Working closely with the Social Media & Community Engagement Manager to create and maintain a clear social strategy based on brand metrics and KPIs.
- Interpret data correctly to inform campaigns and measure results. Responsible for working closely with the Social Media & Community Engagement Manager to collate data points from all sources, including web traffic referred from social sites, and produce regular reports detailing successes and areas for improvement.
- Working alongside our Social Media & Community Engagement Manager to develop & share a monthly social media report highlighting successes & opportunities, key top-performing content, and relevant information.
- Channel Optimization: Work alongside our Social Media & Community Engagement Manager to ensure posts are optimized for maximum reach; regularly testing new strategies for community engagement.

RETAIL & EVENT SUPPORT (10% of role):

- Support t

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