Digital Marketing Intern

4 weeks ago

Toronto, Canada Right to Play Full time

**JOB POSTING - Summer Internship - Digital Marketing Intern**
**Organization**:Right To Play International
**Department/Division**:Marketing and Communications
**Work Location**:Toronto, Canada
**Work Arrangement**:A combination of in-office and remote-working in accordance with Right

To Play’s work arrangement and the operational needs of the
department (around 2 days per week in the office)***

**Authorized to work in**:Canada (Eligible to work legally without requiring work visa sponsorship)***
**Target Hiring Range**:$20 per hour
**Reports to**: Digital Marketing Manager, Marketing & Communications
**Target Start Date**: June 17, 2024
**Contract Duration**:8 weeks, 35 hours per week***
**Application Closing Date**: May 24, 2024 23:59 EDT***

**ABOUT US**:
Right To Play is a global organisation that protects, educates and empowers children to rise above
adversity through the power of play. We help millions of children each year to stay in school and out of
work, to prevent life-threatening diseases and to stay safe from exploitation and abuse. We are the
leading global development organization that uses play to transform the lives of children and youth
impacted by poverty, war, disease and inequality.

Established in 2000, Right To Play reaches children through experiential programming in 14 countries in
Africa, Asia, the Middle East, and North America. These programs are supported by our headquarters in
Toronto, Canada; London, UK and seven national offices across Europe and North America.

With a shared passion for our mission, our Culture Code guides how we act and interact based on five
core pillars:

- **Accept Everyone** - _Be intentional about inclusion_
- **Make Things Happen** - _Seek opportunities to lead and innovate_
- **Display Courage** - _Act with integrity_
- **Demonstrate Care** - _Look after yourself and one another_
- **Be Playful** - _Have fun at work_

Please visit our website to learn more about who we are and what we do, and watch this video to find
out about the five pillars of our Culture Code.

**Street and Courier Address**:43 Front St E, Unit 200, Toronto, ON M5E 1B3

**ROLE SUMMARY**:
Right To Play is looking for an individual passionate about all things Digital Marketing, with a particular
interest in marketing and communications in the non-profit sector. This role reports to the Digital
Marketing Manager and will support our international work across 20 countries. The role will cover a wide
array of digital marketing areas, with a particular focus on search engine optimization (SEO) and website
management.
- _______________________________________***

**WHAT YOU’LL DO**:
**#1: Improve Website Search Engine Optimization (35% of Time)**:

- Improve webpage searchability using new and existing SEO tools
- Support on improving web images database for both search and accessibility
- Monitor for content that is out of date and propose changes
- _______________________________________

**#2: Support with Social Media and Content Creation (35% of Time)**:

- Develop ideas and creative new strategies for improving engagement
- Support in the design and execution of social media and other digital marketing assets
- Support in improving accessibility across social media channels, including alt-text
- Help monitor social media activities on internal and external channels
- Monitor for industry or sector trends and contribute toward strategic decisions
- _______________________________________

**#3: Provide Additional Website and Analytics Support (20% of Time)**:

- Support in webpage creation and updating
- Assist in analytics reporting and analysis
- ______________________________________
**#4: Other Tasks as Assigned (10% of Time)**
- _______________________________________

**WHAT YOU’LL BRING (ESSENTIAL)**:
**EDUCATION/TRAINING/CERTIFICATION**:

- Post-secondary studies in Marketing with a focus on Digital Marketing

**EXPERIENCE**:
**Street and Courier Address**:43 Front St E, Unit 200, Toronto, ON M5E 1B3
- Website management, ideally with experience using Content Management Systems (CMS)
- Experience managing social media platforms, preferably for an organization/brand

**COMPETENCIES/PERSONAL ATTRIBUTES**:

- Self-starter eager to learn
- Collaborative and a team player

**KNOWLEDGE / TECHNICAL SKILLS**:

- Strong writing and communication skills
- Knowledge and understanding of Search Engine Optimization (SEO)
- Knowledge of Google Analytics
- Knowledge of MS Office Suite (Outlook, Word, Excel, PowerPoint, Teams, SharePoint)

**LANGUAGES**:

- Fluency in spoken and written English
- Additional languages an asset

**DESIRED QUALIFICATIONS (An Asset)**
- Experience in digital accessibility, with knowledge of AODA or regional equivalent
- Graphic design (knowledge of Canva an additional asset)
- Video editing
- Understanding of the non-profit/education/international development sectors

**WHO YOU ARE**:
You are a self-starter who is motivated, detail-oriented and eager

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