Marketing Business Partner

6 months ago

SaintJeansurRichelieu, Canada ABB Full time

**Marketing Business Partner - Installation Products**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
ABB Installation Products Division (formerly Thomas&Betts),is the number one manufacturer of electrification products in North America with a 125-year history of providing innovation and customer
- focused solutions for connecting and protecting electrical systems, as well as a unique differentiated medium voltage offering. Our products are used all around you, every day - orbiting the earth, working on Mars, on the fastest trains we ride, in the fastest cars of the world, crossing oceans, in factories producing your food, in the tallest buildings of the world, in the most modern hotels and in the walls of your home. With a portfolio of more than 200,000 products marketed under more than 38 premium brand names, our Division offerings are found wherever electricity is used. Our team is seeking an experienced, talented, and passionate Marketing Business Partner who will play a key role in defining the marketing strategy of commercial, industrial and utility markets for Installation Products division in Canada. You will be responsible for planning, executing and evaluating creative and effective marketing and communication initiatives to strengthen brand and product awareness, generate traffic, drive sales and improve customer engagement. As a key member of the Marketing team, you'll take on a variety of projects (product launches, promotions, digital campaigns, content series, etc.), be responsible for specific functions covering the entire team and will be ready to take on a variety of tasks to drive results.

**Your responsibilities**:

- Development of marketing initiatives: Confirm objectives, budget and timeline with stakeholders, lead creative & production briefings, manage projects, approval process and deployment.
- Project management: Manage and coordinate the various stages of marketing campaigns, ensuring deadlines and budgets are respected, while guaranteeing a high level of quality.
- Tactics identification: Optimize conversion in the usual channels and offer new, innovative ways to reach target audiences and deliver our messages.
- Content creation: Leverage existing content or create new content that includes clear and engaging messages, attractive visuals, and powerful value propositions - all while navigating branding guidelines. Support colleagues by rigorously reviewing their content.
- Industry and opportunity analysis: Monitor various potential touchpoints (events, partnerships, associations, media, etc.), analyze direct and indirect competitors, market trends and customer behavior, and highlight opportunities that could be integrated into the overall strategy.
- Internal and external collaboration: Coordinate with various groups, such as sales, product management, segment marketing, digital, corporate communications, global branding and external vendors to ensure alignment throughout all stages of marketing initiatives and ensure integrated deployment across all touchpoints.
- Performance tracking: Measure and analyze the results of marketing activities, establishing key performance indicators (KPIs) to assess effectiveness and adjust where necessary. Share lessons learned and best practices to optimize future initiatives and strategies.
- Annual strategy: Actively participate in strategic discussions and development of the annual marketing plan to ensure balanced growth of the various product lines.

**Your background**:

- University degree in marketing, communications or related field and minimum 8 years of experience in relevant positions.
- Exceptional organizational skills and ability to manage multiple projects autonomously and set priorities.
- Excellent interpersonal skills, ability and desire to work as part of a team and collaborate with different departments.
- Great communication skills in English and in French: copywriting, editing, leading meetings, interpretation of needs, presenting campaigns.
- Creative and positive spirit with the ability to innovate and thrive in a dynamic, changing and often pressure-packed environment.

**Benefits**:

- Retirement plan
- Accident insurance
- Healthcare plan
- Wellbeing program

**More about us**:

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