School Marketing and Recruitment Coordinator Jk

2 days ago

KitchenerWaterloo, Canada Alliance Consulting Canada Full time

Our client is in search for a **School Marketing and Recruitment Coordinator**. They are a private school based in Waterloo that offer high education for students from JK- Grade 12, ensuring that we focus on the best.

The **School Marketing and Recruitment Coordinator** is accountable to the Managing Director for the ongoing organization, development, evaluation, marketing and management for recruitment of students. This role is focused on leveraging strong marketing and communications skills

**Responsibility**

**Special Events Management**
- Participate in the design, development and planning of various recruitment events that originate with the school
- Take the lead role in the organization of events: organizing volunteers, technology, venue requirements, and dissemination of information to the participants, day of event logistics and troubleshooting
- Coordinate the School’s participation in larger scale community events or recruiting fairs
- Seek out new event opportunities for which the school should take part
- Arrange and organize visits of potential students and parents
- Provide training and functional direction to School members to assist them when talking to parents or community members as passive recruiters
- Tailoring events to the diverse parent needs and interests that change in focus from the JK- Grade12 parent experience

**Communications Team Lead**
- Coordinate with staff responsible for maintaining various forms of communication for the school in order to ensure accurate and current information about recruitment, outreach activities and school wide outward communications.
- Write, edit and review recruitment and outreach materials developed for targeted marketing
- Assist the school principal with all external communications (presentation preparations, proofreading, media talking points etc.
- Develop a wide range of marketing materials focused on overall brand reputation, recruitment and outreach (including print and posting (blog entries, website content, brochures, talking notes, google ads, social media, and school communications)
- Revise and edit internal materials to ensure procedures, practices, and school wide materials are up to date and in a polished format
- Support the school administration with internal messaging, and ensuring timely communications
- Working closely with administrative team to manage ongoing communications with external sources (both good news and crisis management)
- Ensure regular feedback to the school through follow-up with non-successful leads regarding experiences of the participants who were not recruited
- Participate in social media responses to target audiences by constantly leveraging platforms to raise brand awareness, engage potential leads, and act as a positive ambassador for the brand
- Be actively engaged with brand engagement and developing connections within the community of a regular basis
- Inform and update the Managing Director of the School or designate on the progress of all recruitment and engagement targets on a weekly basis

**Ongoing Professional Development**
- Continue to learn through professional development, about current recruitment and marketing resources and best practices and be able to recognize opportunities to improve recruitment events and activities, and assist in the realization of such opportunities
- Maintain a working knowledge of all academic programs in order to correctly answer any queries from prospective students and their families.
- Develop a deep understanding of our entry points and tailor our school marketing to parents of JK, Grade 6, Grade 9 and Grade 11
- Maintain an up-to-date knowledge of all school activities and events in order to speak to parents with an authentic understanding of the types of academic and non-academic areas of interest for specific groups

**Marketing Expertise**
- Create marketing/recruitment plans to target various audiences that would be interested in each different area of the school (JK, OSSD, COOP, etc.)
- Research potential event opportunities and work with school staff to organize approved events
- Monitor current strategies and adjust plans and target groups as required
- Coordinate the development of various marketing materials within the AMC department
- Monitor materials, supporting the finished product created by school administration to ensure consistent messages are given
- Work to establish, develop and market a variety of recruitment pipelines/ partnerships with local daycares, feeder schools, developing those relationships and materials to capture potential student and parent interest for JK, Grade 1, Grade 7, Grade 9, and Grade 11
- Take a leadership role in enhancing, managing, and developing the Community Marketing Partner Program for generating passive recruiting referrals
- Establishing specialized marketing materials, campaigns, methods, and strategies to meet the diverse parent interests at the JK/SK, Grade 1-3, Grade 4-6, Grade 7-8, and Grade 9

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