Brand Activation Manager

2 weeks ago


Milton, Canada Core-Mark Full time

**We Deliver the Goods**:

- Competitive pay and benefits, including Health & Wellness Benefits, Employee Stock Purchase Plan, RRSP, Paid Direct Drug Card, & Scholarship Opportunities for children of associates, Paid Time Off, and much more
- Growth opportunities performing essential work to support North America’s food distribution system
- Safe and inclusive working environment, including culture of rewards, recognition, and respect
- Salary range

**Position Purpose**:
As the

**Primary Responsibilities**:

- Maintain working knowledge of all corporate programs, including and not limited to, foodservice, fresh, and general marketing solutions.
- Understanding Core-Mark's technology suite to deliver and share superior marketing content. Ensuring Core-Mark's OpCo sales teams' ability to access and leverage the content to effectively sell and communicate.
- Support Online and Live Trade Shows for assigned OpCo's.
- Communicate Corporate Marketing initiatives to OpCo management and training the OpCo sales team on sales and execution strategy.
- Formulating and executing a strategic plan which aligns with Core-Mark’s growth objectives.
- Creating strategies for Marketing Program growth to include sales, pricing, and profitability.
- Support Foodservice and Fresh execution strategy, including support of local vendors and products.
- Train and providing supporting presentation and documentation to execute food, fresh and marketing strategies at Retail. Including support for store-specific recommendations, training on preparation methods, merchandising, equipment and POS needs, where appropriate.
- Communicating new items, product information, and competitive market information.
- Presenting product and industry information through training sessions with Opco teams.
- Coordinating the planning, set-up, and presentations for trade shows and customer seminarsrelated to foodservice, fresh and marketing.
- Supporting OpCo's with larger-Retailer presentations.
- Providing appropriate hand-off of direct orders to facilitate equipment and POS delivery, andnecessary CDU documentation.
- Support Operating Companies with event planning from time to time.

**Required Qualifications**:

- 4 years of higher education with a degree in related field.
- Minimum of 5 years of sales experience and 1-2 years of budget and management experience.
- Well balanced experience in both Marketing & Food Service/Fresh within the convenience industrypreferred.
- Experience in customer service, project management, and team leadership.Must have a valid driver’s license and clean driving record.
- Ability to effectively use Microsoft Office programs such as Excel, PPT and Outlook. Adobe Suite andgraphic design knowledge an asset.
- General knowledge of food safety standards including basic HACCP practice and cold-chain integrity,transporting of perishable foods, and maintain Serv-Safe certification.
- Flexibility to travel on a daily basis within assigned market region and occasionaltraining/conferences which may be out of market.



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