Lead Management Product Director

7 months ago

Montréal, Canada National Bank of Canada Full time

A career as a Product Acquisition Manager in the Conversational Marketing CRM team within the Digital Customer Experience sector at National Bank means acting as a strategic customer lifecycle influence leader. This job allows you to have a positive impact on our organisation, through:

- Your strong interest in the digital customer experience through targeted communication journeys - automated or one-off.
- Your intrapreneurship skills to mobilize both business and technical stakeholders around you to ensure that you deliver a finished product in line with business objectives.
- Advanced knowledge of CRM best practices and in particular lead capture - nurturing. Ideally +7 years plus years of experience.
- An analytical and data-driven mindset to not only challenge the status quo but also be in continuous optimization mode.

**Your role**:

- To be the conductor of the business vision of the lead management of the conversational ecosystem of the retail bank.
- Develop business cases related to lead management in close collaboration with the value chains, the digital transformation team and the Conversational Marketing CRM team.
- Be the main point of contact between the business lines (value chains) and the digital transformation team to work together on the delivery of the lead management business capabilities of the retail banking conversational ecosystem.
- Have a delivery approach inspired by the AGILE methodology to promote short iterations with high added value from a business point of view while optimizing the required technological process.
- Ensure the follow-up and optimization of lead capture/nurturing initiatives implemented under your leadership.
- Support or influence the importance of lead capture/nurturing in the digital customer lifecycle.

**Your team**:
Within the Digital Customer Experience department, you will be part of a large team of 275 colleagues and report to the Director, Digital Marketing CRM Strategy. Our team stands out for the strength and complicity of 2 CRM experts who master the various elements necessary for the implementation of automated communication journey initiatives.

We are a versatile team that is not afraid to understand not only the business needs but also the technical behind the scenes to make things happen. Our thirst for learning, humility in what we don't know, transparent and benevolent communication, mutual aid are some examples of what make us want to surpass ourselves on a daily basis to achieve our goals.

Our training programs use on-the-job learning to help you master your role. You can access personalized training content on such topics as banking solutions and the advisory approach to support your ongoing learning. You’ll also have access to colleagues with a wide range of expertise, experience and backgrounds to enrich all aspects of your development.

**Basic requierements**:

- Bachelor's degree in a related field and 7 years of relevant experience.
- At least 2 years of delivery experience as a Product Owner (PO)
- At least 2 years of experience working with an enterprise-grade marketing automation tool -Salesforce Marketing Cloud preferred.
- Experience working with data manipulation to set up performance reporting.
- Able to understand complex problems and solve them consistently with appropriate recommendations.
- Able to manage stakeholders with varying levels of expertise (IT, analytics, business) and at different levels (operational, executive)

LI-ML2

**Your benefits**

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.
- Health and wellness program, including many options
- Flexible group insurance
- Generous pension plan
- Employee Share Ownership Plan
- Employee and Family Assistance Program
- Preferential banking services
- Opportunities to get involved in community initiatives
- Telemedicine service
- Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.

**We're putting people first**

We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.

Come live your ambitions with us

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