Intelligence Analyst

4 weeks ago

Toronto, Canada Merkle Full time

Company Description:
We are Dentsu. We innovate the way brands are built. That means we do things differently so they’re better than before. In this way, we make our clients’ most important marketing assets—their brands—win in a changing world. Dentsu is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in Media, CRM, and creative communications services. Dentsu is headquartered in London and operates in 145 countries worldwide with more than 50,000 dedicated specialists.

**Job Description**:
Are you skilled and passionate about research? Does data of all kinds speak to you? Can you mesmerize clients with your storytelling? Do you love interacting with clients and innovative technologies? If this sounds just like you, then we want you as a part of our growing team Merkle Canada is a young and ambitious group that’s innovating the way organizations work with data and we’re looking for you.

As a CX intelligence partner, we use market research techniques to gather and analyze large data sets and tell meaningful and actionable stories to help our clients make strategic business decisions. You’ll have the opportunity to work on projects for our largest clients and with our (inter)national colleagues

Using market research techniques, the Analyst, CXM Intelligence, builds compelling data-driven narratives to help our clients make strategic decisions.
- Support all aspects of a market research project, from ideation to reporting
- Pull and analyze 1st and 3rd party data like research surveys, reports, syndicated data sources from multiple sources and customer data platforms (CDPs)
- Synthesize key insights and implications from large amounts of data into simple and compelling data stories
- Have the strategic insight to recommend best methodologies for clients or internal teams about segmentation strategies, audience insights, and competitive analyses
- Be an excellent collaborator that finds a way to build excellent relationships with internal stakeholders and peers
- Work directly with clients and deliver best in class intelligence solutions

Qualifications:

- 3+ years of experience within the research field, particularly within marketing, business or advertising industries
- Experience managing quantitative or qualitative market research studies
- Experience analyzing and reporting on key trends from primary and/or syndicated research sources
- Some experience or exposure large-scale/complex, quantitative and qualitative market research studies
- Some knowledge of digital campaign analytics is an asset
- Bilingualism is a plus (French and English)
- Experience using SPSS is an asset

Additional Information:
LI-DM1

More Information:
**Our Culture**: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

**Students & Recent Graduates**: Start your career at Merkle and get on the path to success.

**Experienced Hires**: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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