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Website Communications Specialist

1 month ago

Toronto, Canada Toronto Transit Commission Full time

**JOB INFORMATION**

**Requisition ID**: 7917
**Number of Vacancies**: 1
**Department**: Marketing and Customer Experience (20000003) - Digital Communications (30000007)
**Salary Information**: $70,725.20 - $88,415.60
**Pay Scale Group**: 7SA
**Employment Type**: Regular
**Weekly Hours**: 35
**Off Days**: Saturday and Sunday
**Shift**: Day
**Posted On**: July 17, 2023
**Last Day to Apply**: July 21, 2023
**Reports to**:Manager, Marketing

The Toronto Transit Commission (TTC) is North America's third largest transit system and has been recognized as one of the top places to work in the GTA. Guided by a forward-thinking strategic plan, the TTC's vision is to be a transit system that makes Toronto proud. The TTC's recruitment efforts are directly aligned to its mission of providing "a reliable, efficient, and integrated bus, streetcar and subway system that draws its high standards of customer care from our rich traditions of safety, service and courtesy."

**General Accountability**:

- Ensures the website meets accessibility standards under the AODA and WCAG; maintains and improves the website's usability; coordinates, audits and posts content on the website and other digital channels through the use of a content management system; supports the projects relating to improving user experience and/or redesigning website; and designs, writes and edits copy for the Toronto Transit Commission's website ttc.ca, its micro-sites and other digital channels.**Key Job Functions**:

- Update and maintain content on the TTC website, micro-sites and other digital channels.
- Ensure site templates, content, images and documents are accessible as per WCAG standards and guidelines.
- Organize and maintain the website content infrastructure, ensure site(s) are optimized for organic search, and optimize and establish standards for content, images, and documents posted on the web.
- Assist with research and identify or develop new digital products, platforms, tools and processes to enhance current services or to deliver new services.
- Ensure consistency in content across all digital content management systems and alignment with multi-channel campaigns.
- Liaise with content contributors and core program managers to ensure accurate and web-appropriate content is published.
- Write, edit and post digital content for the website/other digital channels, and support the development and execution of a digital communications strategy.
- Critically analyze content and make creative and sound recommendations to improve usability, user experience and accessibility, and assist with development and implementation of operational processes for ongoing content and accessibility/usability maintenance.
- Work with cross-departmental teams, and maintain/develop the master content calendar for all digital channels.
- Demonstrates behaviours that support diversity, inclusion, and a respectful work and service environment that is free from discrimination and harassment. Helps to remove barriers and accommodate employees and customers (within their area of responsibility) in accordance with TTC’s commitments and obligations under the Ontario Human Rights Code (OHRC) and Related Orders, the Accessibility for Ontarians with Disabilities Act (AODA), and TTC’s policies.

**Skills**:
- Gather information and conduct research- Demonstrate appropriate and effective interpersonal communications through various media- Communicate in a variety of mediums-
**Education and Experience**:

- Completion of a post-secondary college diploma or university degree in a relevant discipline (Communications, Web Design, Interactive Multimedia, etc.) or a combination of education, training and experience deemed to be equivalent.
- Several years of directly related experience in using content management systems, editing and writing.
- Experience using Sitecore content management system is preferred. Experience in web design, graphic design and/or web development is an asset. In addition to HTML, XHTML and CSS, knowledge of other front-end technologies such as JavaScript are an asset.

**Additional Requirements**:

- Knowledge of and experience posting and managing digital content through the use of web content management systems.
- Demonstrated knowledge of and experience meeting the standards set out in the AODA and WCAG.
- Experience writing and editing content for the web with specific attention to usability and accessibility requirements.
- Experience coordinating content from multiple content contributors in alignment with content strategy.
- Experience using image editing software such as Adobe Creative Suite (Photoshop, Illustrator, etc.).
- Knowledge of and experience making pdfs, images and other digital documents accessible according to WCAG.
- Experience using Google Analytics or comparable analytic systems/software to monitor website performance and produce reports.
- Must have or develop a good knowledge of Department and TTC policies and procedures applica

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