Communications Specialist

Found in: Jooble CA O C2 - 2 weeks ago

Toronto ON, Canada Northbridge Financial Corporation Full time

External Communications Specialist (12-Month Contract) page is loaded External Communications Specialist (12-Month Contract)
Apply locations Toronto, ON time type Full time posted on Posted Yesterday job requisition id R3261 What it's like to be a Northbridge External Communications Specialist
The External Communications Specialist at Northbridge Financial Corporation (NBFC) will work closely with our content team and digital marketing team to drive the evolution of NBFC’s marketing and communications activities. This is an exciting and challenging role where the successful candidate will develop content strategies that amplify the reach and relevance of our brands. This is a 1 year contract position.
If you’re creative, passionate about external communications, and work well under tight deadlines, you might be just what we’re looking for. Working with executive stakeholders to draft media responses when necessary.
Pitching stories to reporters to help establish Northbridge as an industry leader and increase brand visibility.
Copywriting and proofreading a variety of external communications pieces including blog posts, advertisements, eBooks, advertorials, brochures, landing
pages, website copy, social media posts, etc.
Ensuring any content you produce for brand websites is SEO-optimized to help drive website traffic, brand awareness, and conversion rates across all Northbridge brands.
Reporting on effectiveness of content strategy, looking at website traffic, brand awareness, and conversion rates across all Northbridge brands.
Creating social videos through Lumen5 tool for social channels across all three NBFC brands.
Post-secondary education in communications, marketing, or a related field.
Minimum 3-5 years of hands-on experience in external communications within a B2B or B2C environment.
Exceptional written communication skills, and an understanding of how to write for the web.
Proven experience with interviewing individuals for external communications pieces.
Experience with CMS and website optimization tools, including WordPress, Hubspot, AhRefs, SEMRush, and other SEO tracking tools.
Technical SEO knowledge and experience analyzing/interpreting keyword data
Experience putting together content marketing campaigns and ongoing content development plans.
Strong creative, project management and interpersonal skills.
Proficiency in French is a significant advantage but not mandatory.
You get to work from the office and at home 50/50, allowing you to manage both worlds with the ease and flexibility you need. 
We help you prioritize your well-being from day one through flexible health benefits, early leave days, wellness programs, rewards, and recognition programs.
We are invested in helping you grow in your career through education assistance to complete your CIP, FCIP, CRM or other courses desired, internal mobility, Leadership training and mentoring programs.
NBFC cares about the community and supports the causes you believe in with donation matching and team volunteer days.
We serve through our Northbridge Insurance, Federated Insurance, and TruShield Insurance brands. We have a reputation for being one of Canada’s leading commercial property and casualty insurance company. Our employees are dedicated to understanding the needs of our customers and we go above and beyond to help Canadian businesses have a safer and brighter future. Northbridge Financial Corporation is a leading commercial property and casualty insurance company that’s been helping protect Canadian businesses for more than 90 years. We offer a wide range of creative solutions to our customers through our Northbridge Insurance, TruShield Insurance and Federated Insurance brands where we strive to create a fair and friendly culture.

By continually striving to challenge the status quo, and by focusing on helping our customers, we’ve been able to build our reputation as one of Canada’s largest commercial insurance providers.
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