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Integrated Communications

1 month ago

Bolton, Canada MARS Full time

**Integrated Communications & Media Manager**

The purpose of this centralized role is to lead media transformation and drive a superior full-funnel paid media capability for the Mars Pet Nutrition Canada business, across the total portfolio. With the media landscape continuing to change and fragment, the Integrated Communication & Media Manager will guide our portfolio of pet food and treat brands in navigating a more complex and dynamic media world that is increasingly digital and data driven. The role requires an uncommon, diverse skillset, including strong technical expertise, creativity, nimble learning agility, organizational savvy, and strong collaboration skills. The ICM Manager must effectively lead and manage a media agency team across functional disciplines (including Planning & Buying, Business Science & Analytics, Data Strategy, Media Ops, and Strategy) to develop and deploy media investment in the marketplace in a manner that maximizes short term return and builds long term value for pet parents and our brands. They must be able to contribute effectively to media agency partner guidance, the development of thoughtful media plans that deliver on business goals and establishing learning agendas and best practices.

**What are we looking for?**
- Bachelor’s Degree
- 3-5 years of prior media experience required, preferably at a leading media agency
- The knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree program in a related field, or equivalent work experience.
- Ability to travel 10% of the time.
- Proven effective media expertise, especially within digital, mobile and emerging channels, with emphasis on intelligent reach and audience based, data-centric planning.
- Proficient in managing complex projects. Well organized, good at prioritization and attentive to details
- Strong communication skills (oral, written, listening). This includes ability to make effective presentations to all levels of management.
- High levels of interpersonal skills specifically in influencing, resolving conflict, and creative problem solving.
- Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.

**What would be your key responsibilities?**
- Creating and driving the full-funnel media investment strategy for the Canada Pet portfolio
- Partner with internal and external stakeholders / media experts in providing media guidance and support for all brands, pro-actively moving forward the Marketing Transformation and Ecomm Acceleration agendas.
- Leading ongoing media investment scenario planning & optimization with the Canada Pet Nutrition leadership team and close partnership with CFO to enable agile planning and decision making across “above and below the line” investments
- Identifying optimal media mix and strategic investment approach via tried and true and emerging channels and tactics, including RMN media, video neutral approach, mobile and social to deliver break-through reach, impact and balance between short term return & long-term value creation.
- Providing regular media consultation to our brand teams and other cross functional partners including Sales/Shopper, E-Comm, Marketing Communications/PR
- Stewarding brand and portfolio test and learn agendas rooted in business challenges and strategic gaps in media understanding to optimize activity and establish norms and best practices for our brands
- Supporting and partnering with D-Comm team, and the Sales/Shopper teams to strategically develop and manage RMN media investment, through careful iterative hypotheses, testing/executing, evaluating to further best practices in the space.

**What can you expect from Mars?**
- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.

**#LI-CH1