Product Line Manager
3 weeks ago
**About Westgen**
- Integrity - We have the courage to always do what is right
- Accountability - We take ownership and accountability
- Innovation - We relentlessly innovate and simplify
- Customer Focus - We stand in our customer's shoes
**Mission**
The mission of the Product Line Manager (PLM) is to drive revenue, profitability, and market share for an assigned line of Company products. The Product Line Manager will define product, pricing, positioning, and promotion strategies. The Product Line Manager must have experience in upstream oil and gas facilities, be an analytical thinker, possess strong business acumen, able to communicate effectively to a variety of audiences, rationalize data and provide practical recommendations.
**Key Functions**
- Provides competitive analysis including analyzing data, market trends, identifies market opportunities, advises on pricing and promotional decisions, and provides recommendations and guidance.
- Acts as business advocate responsible for interpreting market trends, generating consumer feedback, identifying growth opportunities, idea generation and communication back to the organization.
- Identifies target markets and market penetration strategies.
- Defines product strategy including product diversification, features and options; Translate product strategy into detailed requirements.
- Acts as Customer Advocate and Voice Of The Customer; Understand the aspects of a customer’s business which applies to our product offerings by capturing and articulating market problems and translating them into market requirements for product management including design, performance needs, features and options.
- Monitors the creation and development of new products, performing ongoing market research, tracking customer satisfaction, participating in the product decision making process, and measuring product success.
- Coordinates product introduction and market exploitation.
- Discerns and generate business cases for product extensions and product enhancements.
- Understands customer needs, competitors’ product offerings, customer’s buying preferences, and competitive advantage/disadvantage.
- Participates in industry associations to become familiar with the major contractors/dealers in the industry; Plans and attends tradeshows and events for the specific markets.
- Reviews revenue, model mix and configuration sales trends.
**Outcomes**
- Business achieves revenue and gross margin targets
- Increase market share
- Successful launch of new product lines
**Qualifications**
- Bachelor’s degree
- 5 years’ experience within oil and gas
- 5 years' experience in a product management role or strategic business development role
- In-depth knowledge of surface facilities
- Strong familiarity with power generation technologies
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