Product Marketing Assistant

2 weeks ago

Richmond, Canada Transoft Solutions Full time

Have a passion for software? Join a world leader and make a difference Transoft is making an enormous difference to the transportation planning and design community. With offices around the world, Transoft Solutions is an international leader in the development of innovative software for the civil/transportation engineering profession. This year the company celebrates its 31st year and we are proud of the extent of our user footprint - over 50,000 users in 150 countries worldwide. The company’s success is a result of our amazing work culture, our innovative and highly sought-after products, and the superb customer service we deliver.

**ABOUT THE OPPORTUNITY**

As a member of the product marketing team, the Product Marketing Assistant supports all marketing activities that contribute to raising product awareness, delivering go-to market plans, and meeting business objectives for the Civil and Transportation business unit.

**Planning & Research**
- Understand target markets, decision maker personas, customer workflows, segmentation strategy, and how the new products support these markets.
- Assist in the preparation of sales enablement materials specific to the buyer journey and in collaboration with regional marketing teams.
- Support the on-going improvement of the buyer’s journey and experience.
- Evaluate data and create reports on key metrics to measure campaign efficiency and analyze trends.
- Assist in monitoring and enhancing product demand, building the pipeline, and carrying out competitive research on market trends and changes.
- Help organize and coordinate events such as webinars, user training, and customer conferences.
- Provide administrative support for a variety of marketing activities.

**Content Creation**
- Assist in the development of customer-facing collaterals including blogs, case studies, webinar content, and data sheets to showcase each product’s unique value proposition.
- Support SEO, SEM, paid social initiatives, and post regularly on social media accounts.

**Project Management and Communication**
- Support the project management aspects with planning, executing, and monitoring marketing initiatives and product launches.
- Support the coordination of all aspects of go-to-market plans, liaising with Product Management, Regional Marketing, and Sales teams.
- Learn and work with various types of software for digital marketing, including google analytics.
- Use a CRM system for coordinating and sharing leads with the sales teams.
- Assist in managing internal communications to ensure key stakeholders are aware of marketing programs goals, plans, and outcomes.

**Benefits and perks**
- Flexible work arrangements and working hours
- RRSP matching
- Extended health, dental, vision benefits
- Annual performance-based variable compensation
- Outstanding achievement recognition programs
- Charitable donation matching
- Educational assistance and training opportunities
- Company and team building events (Barbeques, potlucks, holiday events, socials, ping-pong tournaments, you name it)

**ABOUT YOU**

You have a positive attitude, a strong work ethic, and are interested in marketing technical products to a highly technical audience. You are determined and friendly. You understand the needs of the customer and the best way to deliver the message.

**Skills, Knowledge, and Abilities**
- Passion for marketing with creativity and initiative for new ideas.
- Possesses the ability to set goals, plan and manage projects, set priorities and meet deadlines, and understands the risk to reward concept. Has good organizational skills and is trustworthy, detailed, and accurate.
- Possess strong verbal and written communication skills including the ability to communicate effectively, respectfully, and tactfully.
- Possess analytical skills to gather and review information.
- Ability to prioritize and handle tasks in a timely manner.
- Strong team player as well as ability to work independently.
- High energy with the capability to flourish in a dynamic, growing organization.
- Able to work in an international and matrix environment.

**Experience and Qualifications**
- Bachelors or Diploma in Marketing, Business, Communications, or related or equivalent experience.
- 1-2 years experience in marketing or a related field. B2B environment preferred. Experience with software or highly technical companies is an asset.
- Experience with social media tools such as LinkedIn, Facebook and Twitter.
- Has experience or familiarity with working with CRM and Marketing Automation software. Marketo experience is a bonus.
- Familiarity with project management, productivity, or GTD solutions such as Asana and Microsoft Planner.
- Familiarity with digital marketing and use of Google Adwords and Google Analytics.
- Proficiency with Microsoft Office (e.g. Word, Excel, PowerPoint, Teams, et cetera).
- Full professional proficiency in English.

**ABOUT US**

Since 1991, Transoft Solutions has developed advanced and

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