Talent Brand Strategist
3 days ago
Builds, owns, and execute our Employer Brand Strategy, positioning us as an Employer of Choice.
- Works with internal stakeholders to understand the hiring needs of the business, develop recruitment marketing strategies, and create content for the campaigns to meet those needs.
- Creates written and visual content for employer branding marketing for external social media and internal social and communication channels.
- Gathers and delivers employee stories to publish both internally and externally.
- Develops and manages a content calendar to align with our internal and external marketing initiatives - with the flexibility to complete urgent requests when needed.
- Trains and enables recruiters, hiring managers, and employees to become active brand ambassadors, helping them by providing content, toolkits/self-service materials, and a content repository.
- Delivers tailored talent brand marketing solutions, this could include developing and implementing “Low-tech” Talent marketing strategies such as site & truck signage.
- Supports the DEI group with messaging as required.
- Develops and implements talent branding initiatives for new markets.
- Works closely with the marketing department to develop a creative strategy to overcome talent acquisition challenges.
- Maintains knowledge of Company’s values and strategic plan.
- Support published corporate policies.
- Perform additional assignments per management’s direction.
- Bachelor's degree in Communications, Marketing or related field required.
- 5+ years of experience in related experience required.
- 2+ years focused experience in Employment Branding or Recruitment Marketing required.
- Prior demonstrated experience in the construction industry will be highly regarded.
- Extensive experience using social media tools and platforms, including LinkedIn, Facebook, Instagram, Twitter and Glassdoor required.
- Experience in strategic talent communication with both internal experience and external branding experience required.
- Visual design skillset with be highly regarded.
- Ability to translate complex ideas into unique, original content in innovative ways in a fast-paced environment.
- Excellent written (writing, editing, and proofreading) and oral communication skills.
- Strong project management skills; ability to prioritize, organize time, and consistently meet deadlines; detail-oriented, deadline driven.
Some of the benefits you may be eligible for as an employee are:
- Comprehensive compensation package
- Industry leading 401(k)/RRSP
- Medical/Extended Health Care, Dental, Vison and/or Provincial Medical
- Employee Assistance Program
We are an EEO/AA/ADA/Veterans employer.
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