Manager, Sponsorships, Th, Canada
2 weeks ago
**About Restaurant Brands International**:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI working towards its goal of improving sustainable outcomes related to its food, the planet, and people and communities.
The Manager, Sponsorships, TH, Canada will deliver Tim Hortons Sponsorship Strategy through programs and activation plans bringing to life through omni-channel marketing communication plans and full-funnel go-to-market strategies. They will develop, lead and manage relationships with external stakeholders and cross functional internal teams to bring the strategy to life. This position reports to the Director, Sponsorship, Hockey and Charitable programs.
**Job Description**:
- Oversee all aspects of sponsorship project management, from strategic ideation to delivery, in collaboration with different agencies, internal teams and stakeholders
- Lead Tim Hortons brand positioning and value proposition through Tims robust portfolio of sports and entertainment partnerships at the National, Regional, Local, Store and Digital - in app level including the development and activation of sponsorship programs aligning to Tims sponsorship strategy.
- Manage all sponsorship relationships including sports & entertainment properties, integrated agency team partners as well as cross-functional relationships (i.e.. Creative, media, DED, LED, and other signage, loyalty, brand, merchandising, operations etc.) to bring sponsorship programs to life
- Ensure that Tim Hortons brand strategies, expression and standards are embedded within all Sponsorship programs (NHL, etc.)
- Drive the identification of new program opportunities and assist with development of program execution from ideation to execution and post analysis.
- Manage the review, assessment and contract negotiations for existing marketing sponsorships and new opportunities as they become available; assessment through qualitative and quantitative assessments to maximize our investments
- Develop strategy and initiate execution to enhance digital footprint as it relates to sponsorship properties
- Responsible for the development of performance-enabled sponsorship measurement tool for evaluating the effectiveness of all sponsorships; leverage YoY insights to drive program optimizations and support agile partner relations
- Budget Forecasting and Maintenance: Invoice processing and accruals, forecasting, monthly balancing
- Tracking and governance of all sponsorship assets
- Leading national sponsorships event activation (Grey Cup, Heritage Classic and other such events)
Job Requirements
- An Undergraduate Degree
- 5 years of relevant work experience in sports management, account management or sponsorship role
- Strong 360 project management ability
- Positive attitude, tact, diplomacy, strong sense of collaboration, and comfortable managing multiple projects simultaneously
- Comfortable working irregular hours on occasion
- Experience in sponsorship marketing, agency or sport vendor experience required.
- Strong influence and negotiation skills required
- Proficient in Microsoft PowerPoint, and Excel
- Passion for Sports and Sponsorships
- Bilingual English/French is an asset
Position is based out of Toronto office, with travel as required
- Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request._
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