Marketing Manager

2 weeks ago

Whitehorse, Canada NorthwesTel Full time

GENERAL ACCOUNTABILITY

The Marketing Team develops strategy and manages the implementation of marketing and communications campaign to help business and consumer segments meet objectives. The Marketing Manager will report to the Senior Manager, Marketing and will work cross-functionally with partners throughout the organization including: Product Management, Sales/Support Channels, Customer Intelligence as well as Legal and Field teams. The Marketing Manager will be passionate about learning, delivering against results and will possess strong interpersonal, analytical, strategic thinking and tactical skills.

The Marketing Manager will lead the development, implementation, and analysis of end-of-end marketing campaigns. Includes campaigns across all channels and tactics including direct mail, outbound telemarketing, digital marketing, retail, door to door, plus various grassroots activities leveraging the entire product/services portfolios.

SPECIFIC ACCOUNTABILITIES

Manage and/or support marketing programs:

- **Ideate**: Interpret marketing and customer data to identify opportunities to grow Northwestel product market share and improve customer experience
- **Create**: Create compelling and strategic presentations to drive buy-in and alignment across key campaign stakeholders. Develop creative assets internally or through agencies
- **E**xecute**: Work cross-functionally with Offer and Pricing, Customer Intelligence, Channels and Marketing Communications and Agency teams to bring campaigns to market. Manage projects involving social media, digital platforms, employee engagement, and community engagement.
- **Analyze**: Weekly, ad hoc and post mortem campaign results analysis

KNOWLEDGE AND SKILLS REQUIRED

This position requires a bachelor’s degree in Marketing or Creative fields (Business, Marketing, Communications, Creative or Web Design/Development) combined with a minimum of three years marketing experience, preferably in the telecommunications industry. Skills required:

- Advanced MS Office skills, particularly MS Excel and MS PowerPoint
- Experience working with digital teams, external advertising or creative agencies etc.
- Creative and design focused.
- Demonstrated interpersonal skills, the ability to build and foster teams and deliver against a common objective
- Excellent communication both written and verbal.
- Strong sense of autonomy and initiative.
- Highly organized and detail oriented, with the ability to manage multiple projects simultaneously
- Keen interest in communications technology (including Internet and Video), and the flexibility to respond to rapid changes in the market.
- As a safety conscious COR Certified organization, we have an established and comprehensive safety program. _We expect all employees to participate in our organizational health and safety programs, adhering to all safe work procedures focused on continuous improvement._

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