Marketing Specialist

5 months ago

Toronto, Canada Marsim Auto Group Full time

Marsim Auto Group is a fast growing family owned automotive dealer group located in mid-town Toronto. With three import brands and over 110 employees fluent in over 15 languages Marsim Auto Group prides itself on providing outstanding customer service. Construction of three brand new dealerships is well on its way as we are rapidly growing and expanding our business. At Marsim Auto Group we are committed to provided our employees with opportunities to learn and grow in a fast paced, fun and exciting business. We are dedicated to offering employees training & development. If you are an ambitious, hard-working individual who welcomes new challenges, have a drive for success, and embrace the responsibility of leadership—then you belong at Marsim Auto Group.

**Position Overview**

The Senior Marketing Specialist will lead all aspects of marketing for Marsim Auto Group including digital marketing, events planning, website management, showroom merchandising & communications. The role will focus on maintaining communications with current customer base as well as generating leads in New Car, Pre-Owned Car, Finance, Parts and Service departments.

**Marketing & Advertising**
- Develop strategic monthly retail campaigns for eCommerce, New Car Sales, Pre-Owned sales, Parts and Service.
- Work with eCommerce Specialist to promote and advertising our online Parts & Accessory store for all three brands.
- Lead and give direction to the graphics and advertising team.
- Plan and execute monthly retail advertising campaigns as directed from the manufacturer for each brand
- Develop and manage quarterly customer focused in-store events
- Showroom merchandising - ensure the showroom reflects the current manufacturer monthly promotion as well as the dealerships online campaigns
- Manage & utilize HACC Co-op advertising program

**Digital Marketing**
- Strategically plan, create and execute engaging social content (photo’s, copy, videos)
- Manage paid search, paid social and CRM
- Oversea all calendar communications, ad copy and creative
- Create monthly blog to help increase web traffic and customer engagement
- Identify opportunities for emerging social channels and develop plans to test and learn

**Website Management**
- Maintaining the company websites for Marsim Auto Group
- Manage Google Analytics and provide monthly reports to manager
- Update main content for each section of websites to keep it fresh and informative and in line with our corporate goals and mission
- Make timely web updates such as banner ads, pop-ups, Our Team, contact us, Hours of operation as they change from seasons and holidays, etc
- Maintaining company microsites
- Local Listings Management (Google My Business, Yelp, etc.)

**Showroom Merchandising & Display**
- Manage digital media displays throughout the dealerships to ensure up to date content
- Properly position manufacturers displays, posters, etc in a attractive, practical way and always ensure customer safety.

**eMail Marketing**
- Develop, proof and distribute monthly digital newsletter using Constant Contact.
- Work with each department head to obtain content
- Utilize the HACC site for up-to-date content and marketing promotions.

**Database & CRM Management**
- Database management
- ensure customer data is up to date, usable, reliable and relevant.

**Events Planning**
- Create, plan and execute monthly/quarterly in-store events

**Communications**
- Copyediting and proofreading of all corporate communications - Blog posts, Store announcements, Press releases, etc.
- Showroom signage - maintain monthly signage within the sales and service depts. (POP material, digital signage, etc)

**Corporate Social Responsibility**
- Get involved with community programs
- Manage all aspects of fundraising activity

**Desired Skills and Experience**
- OMVIC License or willing to obtain license a must.
- Minimum 4+ years hands on digital marketing experience
- Experience with automotive retail marketing strongly preferred
- Demonstrated ability to develop, implement and monitor a marketing strategy
- Proven ability to develop digital marketing campaigns that adhere to brand values and deliver performance or awareness results
- Strong analytical skills with the ability to draw conclusions and make recommendations based on data
- Ability to work in a fast-paced environment and effectively prioritize/time manage to deliver results and meet deadlines
- Website management experience
- Bachelor’s degree or diploma in media technology, marketing, public relations, communications, or journalism
- Ability to work independently and in a team environment
- Proven experience and skills in utilizing social media to create brand awareness, engage clients, and facilitate public education and awareness
- Excellent written and oral communication skills

Schedule:

- Monday to Friday
- Weekends as needed

**Education**:

- Bachelor's Degree (required)

**Experience**:

- Marketing: 4 years (preferred)

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