Manager, Destination Development

3 months ago

Regina, Canada City of Regina Full time

**Job ID**: 2399
**Openings**: 1
**Jurisdiction**: Out of Scope
**Division**: Communications, Service Regina & Tourism
**Department**: Tourism
**Location Name**: Regina, Saskatchewan, CA
**Type of Posting**: Internal & External
**Employment Type**: Permanent
**Annual Salary**: $88,839.00 - $118,451.00
**Date Posted**: September 12, 2024
**Closing Date**: September 22, 2024
Land Acknowledgement
We are proud to reside on Treaty 4 Territory and the traditional lands of the Cree, Saulteaux, Dakota, Nakota, Lakota, and Métis Nation, honoring and respecting these Nations and ancestors of this territory and grateful to be here. Regina is committed to building trust and creating true partnerships with Indigenous peoples.
Equity, Diversity & Inclusion
**Position Overview**:
Are you passionate about driving tourism and creating unforgettable visits to Regina?
As the Manager of Destination Development, you will play a pivotal role in shaping the future of tourism and events in our vibrant city. Reporting to the Director of Destination Stewardship, you will be at the forefront of developing and executing innovative activation and visitor service plans that elevate our city's profile as a top travel destination.
In this dynamic role, you will lead a variety of high-impact tourism and event projects, from activating Tourism Regina events to creating compelling travel content that captivates and engages audiences. You’ll build strong, strategic relationships with key stakeholders across the tourism industry, driving collaboration and engagement to foster growth.
As a leader within our team, you’ll manage the daily operations of the branch, make critical decisions that impact programs and services, and guide a talented team to achieve exceptional results.
**Key Duties**:
Lead the development and execution of Tourism Regina's brand strategy, including event activations, digital marketing, and engagement initiatives across all communication channels.
Oversee strategic planning, manage budgets, and ensure alignment with short
- and long-term business goals.
Drive partner engagement, stakeholder approvals, and evaluate the effectiveness of campaigns and initiatives.
Develop, implement, and manage the business unit’s goals and objectives to achieve short
- to medium-term operational results.
Provide input to the development of the Tourism Regina budget, ensuring timely forecasting, ongoing analysis, and proactive mitigation strategies.
Oversee client management of external agencies and suppliers, ensuring consistent messaging and maximizing the value of expenditures.
Lead the execution of a visitor services strategy and ensure alignment with key tourism stakeholders.
Lead and coordinate the successful delivery of high-profile tourism and event-related projects within the Greater Regina Area.
Foster and build strong partnerships and relationships with key stakeholders, ensuring Tourism Regina is seen as a trusted resource.
Provide direct leadership, mentoring, training, and coaching of the Tourism Branch visitor services staff.
Contribute to the development of an annual branch-wide workforce plan, focusing on identifying necessary human resources in terms of capacity and competency.
Ensure that branch-specific policies, procedures, and practices are developed, maintained, and adhered to.
**Key Qualifications**:
Ability to oversee and guide strategic planning, ensuring alignment with both short
- and long-term business goals.
Proficiency in managing budgets, including forecasting, ongoing analysis, and developing proactive mitigation strategies.
Expertise in developing and executing brand strategies, including event activations and digital marketing.
Strong skills in building and maintaining relationships with key stakeholders and partners, ensuring effective collaboration and support.
Ability to lead and coordinate high-profile tourism and event-related projects, ensuring successful delivery and alignment with objectives.
Experience in leading the execution of visitor services strategies and aligning them with stakeholder needs and expectations.
Proven ability to provide direct leadership, mentoring, and coaching to team members, fostering a high-performance environment.
Exceptional oral and written communication skills for presenting ideas, recommendations, and managing stakeholder interactions.
Skills in managing client relationships and overseeing external agencies and suppliers to ensure consistency and value.
Knowledge in developing, maintaining, and adhering to branch-specific policies, procedures, and practices.
Additional Requirements
Additional assessments may be conducted to evaluate competencies, knowledge, skills and abilities.
Join our team at the City of Regina and contribute to our vibrant community
We prioritize your well-being, support your professional growth, and value inclusive hiring. Enjoy competitive compensation, attractive health and wellness benefits, and a variety of educational support and in-

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