Generic Aps

2 weeks ago

Montréal, Canada CBCRadio-Canada Full time

Job Family Revenue

Primary Location Montreal

Position Language Requirement Bilingual (English / French)

Language Skill Level (Reading) B

Language Skill Level (Writing) B

Language Skill Level (Speaking) B

Status of Employment Contract

Work schedule(s) Full-time

**Work at CBC/Radio-Canada**
- At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
- Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

**Your role**

**Contractual needs for 18 months**

**This position is hybrid.**

Interested in Sports Partnerships? Want to work on building the iconic CBC Sports brand in Canada? Want to work on the Olympic Games? 18 month contract duration.

The Media Creativity team in Media Solutions is looking for a strategic, creative and enthusiastic Specialist responsible for providing strategy and brand activation expertise in order to develop and execute marketing strategies opportunities for current and prospective partners.

**More specifically, the incumbent will be responsible for**:

- Business Development: identify, pursue and create/develop new business opportunities to expand the Regional client base and grow revenue, in collaboration with National Sales team.
- Partner with Sports Marketing and Radio-Canada sports programming to develop custom marketing solutions including branded content strategies in support of revenue generation and client objectives.
- Design tailored sales packages and make presentations to advertisers and agencies.
- In collaboration with the National Sales team Director and the Sales Manager, lead all sales initiatives: agency based proposals, direct-to-client & new business acquisitions to ensure achievement of revenue targets by platform across English and French assets.
- Develop creative strategies around business to meet targets and maximize revenue.
- Lead in-depth and strategic management of category & industry tools to develop & drive new business.
- Collaborating with the Sports Partnerships team in strategy development, creation, planning, and execution of innovative partnership opportunities with existing and/or new clients across sports properties such as the Olympic Games, Road to the Olympic Games, the Calgary Stampede and other Radio-Canada sports programming initiatives.
- Managing relations and expectations, both internally and externally, and ensuring program elements are met and executed with excellence and on time and budget.
- Interpreting and strategically incorporating research into presentations by highlights key insights that provide rationale for a particular marketing solution, and how it aligns with the partner’s objectives.
- Liaising with internal stakeholders (including communications, legal, research, programming) as well as with partners to deliver integrated multi-platform programs to partners.
- Working with the internal team to create sales support materials related to activations and specific sales tools (strategic pitches, mock-ups, highlight reels, award submissions etc.).
- Performing in-depth post activation research to determine the success of a program; while setting benchmarks for future executions of the same (or similar) scope.
- Ensure Advertising Standards are adhered to.
- Ability to handle multiple priorities on a regular basis with many critical deadlines.
- Ability to work independently as well as in teams.
- Travel is expected for on-set execution of partner-related activations.
- 3 years’ experience in Marketing, media agency or Brand Activation and Promotions.
- Bachelor degree in communication, marketing or a relevant combination of experience and degree
- Understanding and knowledge of brand strategy, consumer promotions, digital platforms, and partnerships.
- Experience in building and executing projects within the broadcast, digital and social media landscape.
- Demonstrated digital and social media project development, project management and organizational skills.
- Strong attention to detail.
- Ability to articulately and enthusiastically deliver strategic presentations.
- Self-starter that is keen to learn and develop their skills.
- Innovative problem-solving skills and ability to create new ideas in order to compete in a fast-paced, competitive environment.
- Advanced oral, writing and reading proficiency in French as well as in English;
- Strong communication (both written and verbal) in addition to good listening and interpretative skills.
- Strong negotiation skills required when dealing with internal departments.
- Ability to handle multiple varied priorities on a regular basis

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