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Brand Manager

5 months ago

Saskatoon, Canada Bold Growth Inc Full time

BOLD Growth is a small craft-cannabis company providing consistent and high-quality products in the extremely competitive cannabis industry. Our success can be attributed to the collaboration of each of BOLD’s hardworking and dedicated team members. At BOLD, we pride ourselves on producing best-in-class craft cannabis products that outperform our competitors.

If you join our team, you will be joining a small group of highly passionate and motivated people who value your role, progressive ideas, and will advocate for your professional development. We focus on continuous improvement, efficiency and building a positive work environment.

If you are enthusiastic, willing to learn, have the openness to adapt, and want to be an integral part of one of the most exciting and desirable companies in the cannabis industry, we’d love to have you.

**Duties and Responsibilities**
- Continue to define and develop the BOLD brand and create market consistency
- Create and drive marketing initiatives to support sales growth and consumer product knowledge
- Define and implement marketing strategies for product launches and new product innovations
- Trade marketing - work with retail partners to understand market needs, create branded displays and point-of-sale assets
- Work with suppliers on designing brand assets for in-store engagement, retail displays and product knowledge
- Monitor consumer and industry trends to create meaningful marketing and communication across multiple platforms (digital and print)
- Analyze and measure effectiveness of current and future marketing programs
- Create long-term strategies to protect and enhance brand development and brand equity
- Push the envelope in developing BOLD’s brand within the restrictive regulations of the Cannabis Act
- Work with internal and external sales team to support sales growth and brand positioning
- Continually define target audience and create marketing campaigns that resonate with BOLD’s consumers
- Manage social media platforms and content creation
- Oversee and direct all marketing and brand building within the organization
- Other duties as required

**Qualifications and Expectations**
- 2+ years proven experience in marketing and branding, or other regulated CPG industries (cannabis marketing preferred)
- Understanding of methods for promoting and selling regulated products and creating marketing strategies to build sales opportunities and product knowledge
- Proven track record in brand management, retail promotions, digital and print advertising campaigns and evaluating opportunities across multiple markets
- Ability to identify consumer trends and ‘where to play’
- Self-directed and independent

**Work Conditions**
- Monday to Friday, standard business hours
- Some evening and weekends as required
- Remote position, or on-site in Saskatoon
- Supportive corporate culture in a competitive and fast paced industry

**Competencies**
- Accountable and dependable
- Strong business ethics
- Creative
- Communication skills
- Teamwork
- Adaptable and flexible
- Initiative and problem solving
- Punctual

Bold Growth Inc. offers an incredible work environment and career advancement opportunities. Applicants MUST be 19 Years or older to apply.

**Job Types**: Full-time, Permanent

**Salary**: $65,000.00-$80,000.00 per year

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

Application question(s):

- If you reside in Saskatoon, do you have the ability to travel 16 km outside of the city limits and have reliable transportation?

**Experience**:

- Sales or Marketing: 2 years (preferred)

**Language**:

- English (required)

Work Location: In person

Expected start date: 2024-03-28