Marketing Manager

4 days ago

Hamilton, Canada McMaster University Full time

**Schedule**

Monday to Friday, 35 hours per week

**Education Level**

University degree in related field

**Career Level**

4-5 years in a managerial capacity

McMaster’s Faculty of Health Sciences (FHS) has a global reputation for innovation and excellence in education and research. We are advancing human and societal health and well-being through our culture of innovation, exploration, and collaboration, where we lead by learning what was, challenging what is, and optimistically embracing what could be.

The Marketing Manager will support the Faculty of Health Sciences objectives to maintain and grow excellence and innovation in research, education, and clinical service, with a focus on supporting recruiting, and preserving and growing McMaster’s reputation in research and education by helping enhance FHS visibility and drive global awareness, endorsement and interest, including globally diverse, high-quality applicants and advocates.

Reporting to the Director, Strategic Communications and Digital Engagement, the Marketing Manager will support the development and execution of integrated and comprehensive reputation marketing, reputational development, recruiting and web strategies, also working closely with McMaster’s Communications, Marketing & Public Affairs (CMPA) team. The Marketing Manager will be responsible for the development and execution of integrated and comprehensive reputation marketing and reputational development strategies, including strategy documents, reports, marketing tools and materials in support of the marketing plan, partner with FHS leads as well as the university’s Communications, Marketing & Public Affairs (CMPA).

**General Accountabilities**
- Provides a leadership role in the development, implementation and management of marketing programs and initiatives which are instrumental in the Faculty’s and University’s ability to achieve its objectives
- Responsible for relationship development with the Faculty’s key audiences and partners, such as potential students, faculty, staff, hospital partners and the community
- Proactive role in supporting the director and ensuring all members of the senior executive team receive timely, reliable and measured advice and successfully implements marketing initiatives and programs
- Manages the successful development of marketing strategies for web, recruitment and other strategic Faculty issues
- Responsible for the development of programs that will facilitate increased understanding of goals, objectives, and successes by increasing the Faculty of Health Sciences profile
- Manages and prepares a variety of forms of internal and external marketing communications including print and digital
- Assists with preparing and producing special and strategic marketing materials
- Provides leadership in the development of marketing strategies
- Represents the Faculty to key internal and external audiences
- Develops and manages a comprehensive and proactive marketing consultation programs
- Acts as a delegate spokesperson for the Faculty to partners and within the university
- Creates, implements and evaluates the effectiveness of all related projects

**Detailed Accountabilities**:
**Support FHS learner engagement and recruitment** (partner with CMPA International Recruitment)
- In partnership with others at the University, develop and execute annual learner recruiting plan with targets including internationalization, applicant quality and applicant experienc
- Execute on international recruitment marketing web content and functionality to ensure best practice, and cross-campus alignment
- Working in collaboration with CMPA and faculty visual content colleagues, support the execution of all FHS international recruitment marketing visual content
- Support collaborative efforts to ensure marketing alignment between FHS programs which have cross-faculty contingencies

**Deliver FHS website conten**t strategy, for main FHS site and key affiliated websites, landing pages inluding**:

- Launch and manage main FHS website as streamlined content hub with dynamic news feed, ongoing feedback loops, SEO and Microsoft Dynamics integration optimization with enhancements aligned with CMPA
- Ensure alignment with FHS priorities and with institution website strategy
- Build feature content to profile key aspects of the faculty e.g., education programs, research and researchers
- Ongoing oversight, management, monitoring and engagement to ensure website updates, dynamic content and brand alignment
- Develop marketing content and webpages, marketing landing pages, support programs to ensure recruiting and marketing alignment.

**Support rankings and reputatio**n strategies around clinical and health**
- Leverage the FHS content team and align with university strategic focus to profile research impact, help influence positive rankings, reputational impact and recruitment of faculty, researchers, staff and learners.
- With Director, build partnership mark

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