Segmentation Analytics Manager

5 months ago

Toronto, Canada Canadian Cancer Society Full time

**Job Title**: Segmentation Analytics Manager

**Work Model**: Hybrid

**Location**:Toronto

**Salary Band**: 6 ($64,000 - $96,000 CAD)

**WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?**

The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. As the voice for people who care about cancer, we work with governments to shape a healthier society. No other organization does all that we do to make lives better today and transform the future of cancer forever.

Help us make a difference.

**COME AS YOU ARE**

**JOB OVERVIEW**

Reporting to the Senior Manager, Data Governance and Analytics, the Segmentation Analytics Manager (Business Partner) will strategically partner with Mass Marketing revenue leads to improve the overall targeting, conversion, response, renewal, retention, gifts, gift frequency, average gift, revenue per donor, and donor lifetime value across mass fundraising streams through advanced data and analytics strategies.

We are seeking a highly skilled and motivated data segmentation analytics expert to join our Data and Analytics team as a mass marketing business partner. Acting as a conduit, they will link fundraising staff to analytics and data solutions and resources, being the translator between the two, ensuring requirements are standardized, understood and dealt with effectively. Blending business acumen with technical data skills the manager will recommend and develop effective solutions to meet business objectives. Leaning on their familiarity with fundraising and expertise with data, best practices in data governance, the underpinning data and technologies, they will provide recommendations to their team to build stronger alignment between the data, everyday operations, and the overall business strategy.

The Segmentation Analytics Manager will be pivotal in developing data solutions and utilizing insights to optimize fundraising, enhance donor engagement, and maximize mass marketing impact. Responsibilities include analyzing donor and customer data, identifying trends, recommending targeted strategies for successful campaigns, conducting segment test evaluations, standardizing post-performance dashboards, aligning with key performance indicators, and collaborating with Mass Marketing leads to streamline processes and performance monitoring.

**WHAT YOU’LL BE DOING**:
**Segment Fundraising Strategy**
- Collaborate with cross-functional teams to understand business objectives, facilitates data and technical requirements gathering, and develop segmentation strategies aligned with mass marketing fundraising objectives.
- Recommend strategies and tactics to Mass Marketing leadership to improve campaign, segment, channel and product results.
- Manage the design and implement segmentation models to optimize and improve campaign effectiveness.
- Work closely with the Mass Marketing teams to optimize campaign targeting through effective segmentation.
- Assess and streamline the current segment recency frequency and monetary targeting requirements, define current/future state objectives, key results, recommendations, and test plans to grow segment revenue and respond to new revenue opportunities.
- Support third-party platform segment sources, evaluate and assess situational trends and observations within segments to identify affinity for digital and programmatic acquisition campaigns.
- Support segment fundraising go-to-market processes/plans, collaborating with internal (channel/product owners) and external (acquisitions vendors) partners to drive product/channel targeting, conversion and find efficiencies.
- Monitor the segment fundraising ecosystem and implement segment-focused best practices, and industry trends, differentiate CCS segment fundraising offers to grow revenue.
- Champion a deep, actionable understanding of segment performance as a foundational discipline for acquisitions, retention, and donor (customer) lifetime value growth strategies

**Data Delivery and Solutions**
- Manage the collection, refinement, and definition of campaign business and data requirements for Mass Marketing streams, working with team members to translate to and deliver data and technical solutions.
- Translate business criteria and rules into technical and data criteria and logic; contribute to a repository of data standards and rules; adhere to CCS and DAS data practices and business rules for the use of data and communicate changes and risks.
- Using CCS’ data solutions (e.g. warehouse, Tableau, Salesforce), create data sets to support segmentation development.
- Work with team members to execute and fulfill data requests, data lists, and segmentation across channels; validates the accuracy and flow of data for extracts and analytics.
- Ensure the health of Mass Marketing data, monitoring data flows, data quality and integ

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