Marketing Copywriter

1 month ago


Winnipeg, Canada University of Manitoba Full time

The University of Manitoba is a driving force of innovation, discovery and advancement. Our momentum is propelled by our campus community - UM faculty, staff and students whose determination and curiosity shape our world for the better. Our teaching, learning and work environment is uniquely strengthened and enriched by Indigenous perspectives. With two main campuses in Winnipeg, satellite campuses throughout Manitoba, and world-wide research, UM’s impact is global.

Discover outstanding employee benefits, experience world-class facilities and join a dynamic community that values reconciliation, sustainability, diversity, and inclusion. We are one of Manitoba’s Top Employers and one of Canada’s Best Diversity Employers. At the University of Manitoba, what inspires you can change everything.

**The opportunity**:
The copywriter is also well versed across many channels but is especially knowledgeable in digital marketing including being well-versed in SEO/SEM, user experience design and digital best practices. In addition to creating compelling content for these channels, a marketing copywriter is also able to interpret audience data and analytics to inform how to improve performance of the next campaign.

**The qualifications and experience we’re looking for**:

- Undergraduate degree required, preferably in communications.
- Minimum three (3) years of copywriting (either in-house or agency) experience required.
- Knowledge of digital processes, techniques and technologies is required.
- Experience working with web Content Management Systems (WordPress, Drupal, Magento, etc.) required.
- An acceptable equivalent combination of education and experience may be considered.
- Exceptional writing and editing skills are required.
- Proven ability to communicate and have influence in written and verbal form is required.
- Outstanding attention to detail is required.
- Ability to write engaging content suitable for all audience platforms.
- Ability to advise on university brand as applicable to content development across all media and platforms.
- Demonstrated advanced proficiency with computers, spreadsheets, databases, and word processing is required.
- Demonstrated proficiency with software such as Adobe Creative Suite, online work management software, and web content management systems.
- Demonstrated ability to write copy in a variety of "voices" as required for key strategic audiences (students, staff, alumni donors, etc.), campaign and channel.
- Demonstrated ability to act positively and efficiently under pressure is required.
- Demonstrated ability to work well with multiple stakeholders at various levels within a diverse organization is required.
- Demonstrated ability to understand client needs and goals and to translate those into clear content is required.
- Demonstrated ability to multitask is required.
- Satisfactory work record, including satisfactory attendance and punctuality, is required.

**Why the University of Manitoba?**

Along with being one of Manitoba’s top employers, we are proud to provide a collaborative and enriching work environment. In addition to a strong compensation package with a competitive salary, the University provides an exceptional workplace that includes:

- Comprehensive group benefits and pension plan.
- Competitive vacation time.
- Employee and Family Assistance Program.
- A full spectrum of professional development opportunities.

**Closing Date: February 7, 2023**

The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities).

If you require accommodation supports during the recruitment process, please contact 204-474-7195. Please note this contact information is for accommodation reasons only.

Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of _The Freedom of Information and Protection of Privacy Act_ (Manitoba). Please note that curriculum vitae will be provided to participating members of the search process.

**Job Types**: Full-time, Permanent

**Salary**: $55,164.20-$64,847.62 per year

Schedule:

- Monday to Friday

Work Location: One location

Expected start date: 2023-03-27



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