Marketing Manager

2 weeks ago

Ontario, Canada Abbott Laboratories Full time

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**The Opportunity**

This position works out of Ontario and supports the Ponti of Care, Diagnostics division. We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

Abbott Molecular is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level.

Our Point of Care diagnostic portfolio spans key heath and therapeutic areas, including infections disease, cardiometabolic, informatics and toxicology.

Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges.

As a Marketing Manager you will develop and execute on the marketing plan for the point of care products in Canada. Planning, organizing, and implementation of tactical sales strategies and sales support which includes creating, supporting, and executing strategic plans as well as follow up tactics, supporting products, launch plans / execution of new products and programs development to accelerate profitable product sales growth. Focus is to achieve market share optimization and profitable industry or product segment sales growth. Works to ensure programs are aligned with key company strategies and objectives.

**What You’ll Do**
- Lead all marketing activities associated with POC product lines or businesses.
- Obtain and analyze market segmentation data - develop and execute strategies and programs based on market segmentation for the iStat products.
- Strategic planning and tactical execution of product specific strategy, new product launches and marketing/sales plans to achieve sales growth and margin objectives.
- Collaborate and support Point of Care commercial teams to grow sales of all Point of Care Division products in targeted industry segment(s) or for specific assigned product (s) segments nationwide. Tasks can include creating/executing tactical initiatives, field travel, Trade show and conference management, tender responses and support field sales and implementation activities.
- Assists field visits to determine customer dynamics, drivers, current and future customer needs, opportunities, and to recognize specific geographical considerations for both products and programs. KOL engagement planning and execution to develop KOLs to support Canadian market segment businesses.
- Development and execution of tactical lead generation programs and promotions in Canada, including of strategic promotional activities, in order to build opportunity pipeline.
- Develop presentations and marketing assets that are OEC compliant - manage appropriate process for marketing approvals; assets should be bilingual in French and English.
- Drive competitor, product and market-specific Canadian competitive intelligence gathering and evaluation activity. Develop presentations for executives to demonstrate Canadian market segmentation for POC and supportive modelling to track progress through KPIs.
- Supports future product and program development activities by evaluating customer needs and assembling business plans.
- Execute marketing initiatives in conjunction with sales teams.
- Assist with the delivering training programs for assigned product line.
- Delivers online, web casts, e-newsletters, web conferencing training in collaboration with marketing department.
- Collaborate with internal and external stakeholders to achieve objectives, including but not limited to field sales force, R&D, legal, regulatory, and medical affairs, manufacturing, logistics, public affairs, marketing team, executive management, creative and media agencies, vendors, retail buyers, and health care professionals.
- Ability to work under limited

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