Copywriter

2 weeks ago

Toronto, Canada T6 Talent Partners Full time

Aviron, a Y-combinator company, is an experience-driven connected rowing machine built on an advanced gaming platform. We are excited to grow our team and share our vision of creating a leading fitness entertainment platform that motivates via gaming psychology and tech.

Backed by Samsung, Formic Ventures (founded by Michael Antonov, the co-founder of Oculus) among others, Aviron is experiencing rapid growth (600%+ YoY) and top percentile user engagement while helping real people change their lives for the better.

We demonstrate our commitment to improving the health and fitness of real, everyday people by not using models or professional athletes in our ads and growing a fanatical, supportive and positive community, which we highly recommend you check out to get a true sense of Aviron.

We're looking for a passionate individual to join the OG team and be a part of our success story.

**Aviron is right for you if**:

- You’re looking for a role that prioritizes personal and professional growth (*Aviron encourages development via a $5K personal education allowance)
- You are looking for a relatively flat organization that values merit (i.e. good work)
- You’re not down with office politics
- Want to own your work, start to finish
- Be provided with ample support and resources (i.e. budget) to complete said work
- Are looking to make an impact and see your work drive growth and success both for yourself personally/professionally and for the company

**What we’re looking for**:

- Ability to write in line with the positioning and messaging direction, and in accordance with the media/channel characteristics and constraints
- Enjoys a collaborative environment, working closely with the marketing team, to develop concepts and content for marketing materials
- Leverage qualitative and quantitative analysis to guide content decisions
- Monitor content success and progress
- Adept at various forms of content, short and long format
- Familiarity with backend content management or ability to learn quickly
- Experience with SEO tools such as SEMRush/Ahrefs a plus

**Responsibilities**:

- Own written content across all platforms; write appealing original copy, as well as optimizing copy
- Develop and execute content plan, working closely with leadership to align content objectives to overall organizational marketing goals
- Develop the brand tone, voice, and personality
- Manage freelancers when applicable/needed
- Incorporate SEO best practices into your content
- Serve as a written content SME that can critically write and review copy, sharing experience and providing leadership in the content arena
- A typical week on the job may look something like this:

- 20% planning / content ideation
- Own and plan content calendar
- Analyze SEO data to come up with blog topics
- 50% copywriting
- Ads
- Website & landing pages
- Corporate blog
- Organic social
- 30% content execution
- Briefing/managing blogger freelancers for blog content

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