Copywriter

2 weeks ago

Toronto, Canada ILAC Full time

**The Company**

Established in 1997, ILAC is Canada’s leading provider of international education and comprises four distinct divisions. Our offerings include Language Training, University Pathways, Higher Education offering Vocational and Public Private Partnerships programs and Language Testing. Located in Toronto and Vancouver, our mission is to provide the highest quality service, support and opportunities to our students and employees.

**The Opportunity**

A new opportunity to join ILAC’s Marketing department as a **Copywriter** has become available. The copywriter will provide content and editing expertise for marketing projects. The copywriter will also assist in crafting enticing, search engine-friendly language for digital marketing campaigns.

**Job Duties**:

- Create invigorating content based on creative briefs
- Collaborate with marketing teams and management to craft copy that best serves getting engagement from new audiences
- Work on multiple projects at once, and consistently meet draft deadlines
- Communicate frequently with internal collaborators to stay on top of changing details in higher education partnerships
- Work with web team to fine tune search engine optimization so that digital ads can increase engagement and lead generation
- Other duties as requested

**We’re looking for a full-time copywriter with**:

- The ability to thrive in a fast-paced, collaborative environment with short turnaround times.
- Experience working in the field of higher education, to be end of crafting compelling content for prospective students in college and university environments.
- Background in optimizing digital ads with the intent of increasing leads and taking into account search engine traffic.
- Drive to develop fresh copy that connects with the desired audience and drives engagement.
- Diligence to maintain a current knowledge of internal communications.
- Initiative to research industry trends to stay on top of emerging language and needs
- Excellent problem-solving & time-management skills.
- Continuously identify opportunities to create additional value, be proactive with ideas and creative solutions and share with the rest of the marketing team.
- ILAC is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility to Ontarians with Disabilities Act. If contacted, please advise should you require accommodation during the hiring process._

ILACH

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