Business Group Director

2 days ago

Greater Toronto Area, Canada AutoTrader.ca Full time

**Job Summary**:
**Key Areas of Responsibility**

Strategic Relationships (25%):

- Build and maintain strategic relationship at senior marketing level - VP & C-Suite, within major auto OEMs & Agencies
- Understand nationwide marketing objectives across all major vehicle ranges and programs to help inform the winder business of revenue opportunities and product enhancements.

Media planning and Content Marketing (25%):

- Leverage TRADER expertise in the creation of highly engaging, vertical content and unique understanding of the auto-intender to commercialize white labeled editorial opportunities.
- Employ consultative selling techniques to educate and inform client as to the wider benefits of their own Media initiative, content provision to their audiences in both the sales cycle and ownership phase to create brand loyalty and increased lifetime value.

Analytics & Insights (25%):

- Using TRADER marketplace data, create a SaaS based revenue stream which engages OEMs directly
- Through consultative selling, seek to understand the needs of the OEM in terms of market insight, sales insight and the digitization of customer records.
- Construct intelligent cases as to how TRADER’s understanding of both supply and demand elements and their respective interactions. Successfully articulate how these factors can be used to support multiple functions within the OEM and help realize their ambitions in a truly unique way.

Account Strategy & Planning (25%):

- Work closely with the Senior Director Sales and all other sales and marketing professionals at Trader Corporation to establish and build a strong national accounts strategy, sales pipeline and stream of business.
- Build relationships and partnerships to achieve targets and the broader objectives/strategic imperatives of the organization. Extremely strong understanding of on-line media sales.

**Job Requirements**
- Bachelor’s Degree or higher in a relatable field
- 8+ years’ experience with a "best-in-class" organization in high performance sales or marketing in industries such as Automotive, Date/Analytics or Advertising.
- Deep understanding of the media landscape including data, insight and content marketing
- Experience leading complex contract negotiations and long sales cycle.
- Proven Track record at selling enterprise level product.
- Expert Level Knowledge of Digital Marketing - familiar with industry trends and advances.
- Excellent communication (verbal and written), presentation and negotiations skills.
- Strong interpersonal skills: ability to collaborate and engage cross-functional teams to deliver project requirements.
- High resilience, comfortable adjusting approach in face of resistance or conflict.
- Entrepreneurial orientation.

**What’s in it for you**
- We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

**Fitness and wellness**
- We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

**Benefits from Day 1**
- Gym discounts
- Local in-office free gyms
- Employee and Family Assistance program
- Weekly virtual wellness events
- Conferences & training budget
- Regular internal training programs

**Financial planning**
- Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

**Competitive salary**
- Annual bonus structure
- 3% CPP matching

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