Digital Marketing Specialist

7 months ago


North York, Canada PENTARM POOLS CORP. Full time

Work Term: Permanent
- Work Language: English
- Hours: 40 hours per week
- Education: Bachelor's degree
- Experience: 2 years to less than 3 years
- or equivalent experience
**Work setting**:

- Business and/or industry
**Tasks**:

- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
- Respond to enquiries from members of the business community concerning development opportunities
- Process classified ads
- Plan development projects
- Maintain and manage digital database
- Deliver presentations at conferences, workshops or symposia
- Consult with clients after sale to provide ongoing support
- Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
- Conduct comparative research on marketing strategies for industrial and commercial products
- Review and evaluate commercial or industrial development proposals
- Prepare reports, research papers, educational texts or articles
- Conduct analytical marketing studies
- Develop marketing strategies
- Conduct online marketing, E-commerce and Website promotions
- Modify Web pages, applets and scripts
- Develop portfolio of marketing materials
- Write and edit press releases, newsletter and communications materials
**Certificates, licences, memberships, and courses**:

- Bing Ads Accreditation
- Google¿AdWords¿Certification
**Computer and technology knowledge**:

- CSS
- HTML editing software
- MS Excel
- MS PowerPoint
- MS Word
- Spreadsheet
- Electronic mail
- Database management
- MS Office
- Tablet computer
- Search Engine Optimization (SEO)
- Social Media
- WordPress
**Area of work experience**:

- Marketing
**Area of specialization**:

- Advertising
- Media relations
- Marketing strategy development
**Personal suitability**:

- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Organized
- Team player
- Accurate
- Reliability
- Integrity
- Quick learner
**Long term benefits**:

- Other benefits


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