Marketing Manager

3 weeks ago

Port Coquitlam, Canada Wesgar Full time

**Marketing Manager - Custom Sheet Metal Fabrication**

**About Us**
Wesgar is a leading Canadian manufacturer specializing in custom sheet metal fabrication. We are dedicated to delivering high-quality, complex assemblies to clients across North America. As part of our growth, we’re investing in marketing to enhance our brand visibility, generate leads, and engage with customers in the industrial sector.

We are looking for a **Marketing Manager** to lead this effort, elevating our marketing strategies and positioning Wesgar as a leader in the industry.

**Role Overview**
As the **Marketing Manager**, you will own and execute the marketing strategy, driving brand growth and sales alignment in the manufacturing sector. You’ll lead our marketing team, which includes an internal marketing generalist and external contractors, and ensure our initiatives contribute to measurable business outcomes like increased lead generation, customer engagement, and revenue growth.

If you thrive in B2B marketing, especially in the manufacturing sector, and are passionate about building scalable marketing functions, this role is for you.

**Responsibilities**
- Develop and execute a strategic marketing plan aligned with sales targets and long-term goals.
- Lead brand development efforts to create a consistent, impactful presence in the market.
- Design and execute campaigns focused on customer acquisition, lead nurturing, and sales enablement.
- Collaborate closely with the sales team to align marketing initiatives with revenue objectives and optimize lead generation.
- Manage and mentor the internal marketing generalist to maximize team productivity and growth.
- Oversee external contractors (copywriters, designers, PR agencies), ensuring resource efficiency and quality deliverables.
- Measure and analyze the effectiveness of marketing campaigns, reporting key metrics like ROI, lead conversion rates, and engagement.
- Guide content creation for marketing materials, including brochures, presentations, and digital content.
- Plan and manage trade shows and industry events to enhance market visibility and establish partnerships.

**Qualifications**
- 7+ years of marketing experience, with a strong preference for experience in B2B manufacturing.
- Proven track record in branding, lead generation, and supporting sales through marketing.
- Hands-on experience with North American markets and understanding of industrial sector dynamics.
- Strong leadership and project management skills, with the ability to scale marketing functions.
- Proficiency in digital marketing tools (CRM, analytics, SEO, marketing automation).
- Exceptional communication and presentation skills, with the ability to influence stakeholders.
- Experience in managing outsourced contractors and ensuring successful collaboration.
- Sales-marketing alignment expertise, supporting sales teams with impactful tools and materials.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

**What We Offer**
- Competitive compensation and benefits package.
- Opportunities for professional growth and leadership development.
- A hybrid work model to support work-life balance.
- The chance to build and shape a marketing department with measurable impact.
- A collaborative and goal-oriented environment working with a driven sales and leadership team.

**How to Apply**

**Join Wesgar and shape the future of marketing in custom sheet metal fabrication**

**Job Types**: Full-time, Permanent

Pay: $80,000.00-$95,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Profit sharing

Flexible language requirement:

- English not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 5 years (required)

**Language**:

- English (required)

Work Location: In person

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