Manager, Digital Marketing Remote

4 days ago

Kingston, Ontario, Canada EZ STAK Full time
About the Company EZ STAK is a leading global manufacturer and provider of innovative storage solutions for commercial vehicles and workspaces. With a strong commitment to quality, efficiency, and customer satisfaction, EZ STAK operates with a well-defined set of operations that ensure smooth production, timely delivery, and exceptional service.

EZ STAK is seeking a passionate, creative and energetic Marketing Manager to join the company's Marketing team, based out of our Kingston, ON or Watertown, NY office.
The successful candidate will have a strong generalist marketing management skillset with experience in large commercial product marketing. The successful candidate will also possess the ability to understand the company's target audience and tailor strategic marketing accordingly.
Digital marketing capability and competencies in marketing research and analytics are also required. The Marketing Manager will have an exciting opportunity to support the marketing team with the company's new branding and website.
Please note that applicants invited to the interview stage will be asked to provide a portfolio of work.

Cultivate and manage MQLs (Qualified Marketing Leads) to support a well-stocked sales pipeline
Tightly manage QMLS in CRM
Conduct account-based marketing, leveraging marketing outreach to maintain engagement within the current customer base
New Product Marketing
Create and lead new product marketing campaigns from inception to launch
Develop marketing campaign strategies that resonate with the target audience through a multitude of channels
Social Media Content Creation:
With a Focus on Quality Over Quantity
Design engaging graphics for LinkedIn, Facebook, Instagram and other platforms
Develop motion graphics or short animations to enhance engagement
Maintain brand consistency and integrity across all social media visuals
Cut Sheet & Marketing Collateral Creation
Work with marketing and product teams to ensure content accuracy
Webpage and Digital Asset Design
Assist in maintaining and updating web pages and landing pages for promotions, campaigns and product launches
Design digital banners, hero images, and product visuals for website
Optimize images and graphics for web performance
Maintain the health of the company website
SEO and google ads application
Photo & Video Editing
Create short videos for product showcases, company branding and social media
Apply animations, transitions, and visual effects to improve video storytelling
Ensure all multimedia assets align with brand guidelines
Brand & Design Consistency
Uphold the company's brand identity and integrity across all visual content
Maintain a library of design assets, templates, and guidelines for efficient production
Stay updated with design trends and technologies to keep the company's marketing fresh and competitive
Review all assets for accuracy, readability and quality control
Conduct thorough and complete market research on industry trends, competitor trends and new product development
Translate marketing objectives into visually compelling content
Support the establishment and delivery of a robust marketing strategy aligned with corporate objectives

Degree or diploma in Advertising, Marketing, Communications or similar
Minimum of 5 years' experience in marketing focusing on social media, lead generation and content marketing
Deep B2B and B2C Marketing experience, including lead generation and management
Knowledge of digital marketing tools and techniques
Excellent writing, editing and communication skills, including ability to communicate design concepts and rationale to non-marketing stakeholders
Experience with SEO campaigns
Experience with marketing research and analysis
Strong social media skillset
Experience with photo and video editing tools
Experience in Adobe Creative Suites
Ability to manage multiple projects and meet deadlines in a fast-paced environment

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