Experimentation Strategy Specialist

2 weeks ago

North Vancouver, Canada Arc'teryx Full time

**Department**: Commercial - Ecommerce

**Reports to**:Senior Manager, Digital Experience

**Location**:North Vancouver, B.C.

**Your Opportunity at ARC’TERYX**:
As the Experimentation Strategy Specialist, you will work cross-functionally to improve the site experience and drive conversion optimization across our digital properties. You will establish criteria for prioritizing tests and personalization use cases and set strategic priorities for the experimentation program. You will coordinate across teams to develop and maintain an experimentation roadmap spanning across our digital properties that optimizes resources and avoids overlapping efforts. You will review and approve proposals for experimentation use cases ensuring they align with strategic goals and utilize data-driven insights to inform future prioritization decisions.

This role is based out of our North Vancouver office and is open to hybrid remote work.

**Meet Your Future Team**:
The Digital Experience team works cross-functionally across the business to deliver new and improved digital experiences for Arc'teryx branded sites and apps. We create new experiences as well as maintain and improve existing experiences, always considering how our work relates to other channels while using consumer trends, business objectives, and data to direct our thinking and decision-making.

**If you were in the Experimentation Strategy Specialist role now, here are some of the core activities you would be doing**:
- Defining the overarching goals and objectives of the experimentation program in alignment with Arcteryx’s strategic priorities
- Conducting assessments and utilizing insights to identify areas where experimentation can add value, such as improving conversion rates, optimizing user experiences, or enhancing product offerings
- Establishing criteria for prioritizing experimentation use cases including testing and personalization based on strategic alignment impact, resource availability, and feasibility
- Engaging, building relationships, and working cross-functionally with CRM, Analytics, Technology, Brand, and Digital Commerce teams to understand their needs and objectives
- Facilitating communication and collaboration between teams to avoid overlapping efforts and ensure resource optimization
- Creating and maintaining a centralized experimentation roadmap that outlines planned tests, use cases, timelines, and resource allocation, ensuring the roadmap reflects both long-term strategic priorities and short-term tactical needs
- Evaluating and approving test proposals from Business, Technology, and Brand teams, ensuring they meet the established criteria and align with strategic goals
- Facilitating feedback and actions required to refine test ideas ensuring they are well-designed and actionable
- Monitoring the progress and outcomes of experiments, adjusting priorities as needed based on insights, market changes, or strategic shifts
- Leveraging qualitative and quantitative data from the Digital Experience and Analytics teams to inform future prioritization decisions and optimize the experimentation strategy
- Communicating learnings and insights from completed tests across the business

**Here are some of the things you could be working on in the future**:
- Providing mentorship and support to teams involved in experimentation efforts, fostering a collaborative and learning-oriented environment
- Exploring new opportunities for expanding the scope of the experimentation program including developing new personalization use cases and unlocking additional areas for testing across Arc’teryx websites and mobile apps
- Ensuring that teams have the skills and knowledge to execute experiments effectively and independently
- Facilitating discussions on how insights can be applied to drive strategic decisions and improve business outcomes
- Establishing new processes and ways of working to improve site experience, drive revenue, and customer LTV

**Are you our next Experimentation Strategy Specialist?**:
- You have a bachelor’s degree in business, marketing, computer science, business analytics, or a related field
- You have 3+ years of experience in designing, and executing A/B tests and other types of experiments
- You have 2+ years of experience developing and executing strategic plans that align with business objectives and drive measurable outcomes
- You have experience with leading experimentation platforms such as Optimizely, Target, or LaunchDarkly
- You have experience with project management software (JIRA and Confluence)
- You have experience working in agile methodologies and iterative development processes
- You have experience with web analytics and the ability to work with data to guide and justify decisions
- You have the ability and willingness to research and gain industry knowledge and best practices
- You can manage and prioritize multiple projects in a deadline-driven environment
- You are a strong collaborator who can communic

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