Product Manager
2 months ago
McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada. McCormick Canada is part of the world leader in spice and seasonings, McCormick & Company Inc.
The Power of People is one of our five pillars. It has been the foundation for McCormick's success for decades. There is something inspiring about working at McCormick. We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values. Without our employees, our success is not possible. Our commitment to our customers, our consumers and our employees is unsurpassed.
McCormick Canada is seeking a full time Product Manager - Omni Channel on our Omni Channel Digital Commerce team; this role can be based out of our Mississauga or London, ON office. This position is a hybrid role which requires 50% in the office and 50% remote. The Product Manager - Omni Channel will report to Senior Manager, Digital Commerce - Omni Channel. This position will be responsible for directing and coordinating strategic digital marketing activities for Omni channel retail partners to drive digital commerce sales and share of McCormick portfolio of brands. This position will be the center of excellence for digital commerce practices such as merchandising, product assortment, pricing and promotion leveraging retailers digital touch points.
This position will have overall responsibility for the media budgets, profitability, promotion, pricing, media, distribution, merchandising, research, and customer digital commerce plans for key retail partners in Canada such as Loblaws, Walmart, Costco. Additionally, this position will recommend Omni Channel Digital Shelf and Canada National Merchandising Strategy.
RESPONSIBILITIES
Manage annual budgets for digital commerce at key retailers.
Identify and implement annual digital commerce plans for key retailers.
Manage relationships with key retailer’s ecommerce, digital, and shopper marketing contacts.
Attends account calls and presentations in support of digital/e-Commerce, omni shopper programs
Leads analysis and annual planning for all Digital, shopper and E-Commerce Marketing events at key retailers
Responsible for recommendations relating to leveraging underperforming trade and national shopper marketing funds.
Provide strategic and tactical coordination with retail media vendors and partner with cross functional Shopper, Search Media & Analytics Team.
Develop and delivers business presentations to customers and senior leadership.
Coordinates with internal stakeholders to ensure that retailer digital commerce plans align with National brand and media strategies.
Assesses and monitors effectiveness of digital programs / ROAs and incorporates digital media evaluation into Retailer Scorecards and MMA where feasible
Serves role of ecommerce and omni channel digital commerce expert for Field Sales and key retailers
Develops Retailer Specific and National Digital CARS/MAPS and Digital Store standards
REQUIRED QUALIFICATIONS
Bachelor’s Degree in Marketing, or related field
4+ years’ CPG experience with minimum 2+ years’ experience in digital marketing, ecommerce
Demonstrated relevant skills and results in consumer packaged goods digital marketing or closely related field
Strong project leadership experience with ability to manage multiple projects
Sound understanding of concepts, principles and practices in Marketing, digital commerce (functional expert) and a basic knowledge in other areas including Sales, Finance and Supply Chain
In-depth understanding of how own area integrates with HQ Marketing, Digital and Field Sales
Deep understanding of the industry sector and competitive landscape
Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external); often customer-facing; interactions with senior leadership.
Strong leadership, strategic thinking, communication, and teamwork skills
PREFERRED QUALIFICATIONS
Digital Marketing, Digital Commerce, Digital Media Management, Retail Media
MBA
LI-SM1
Throughout the selection process, accommodations for applicants with disabilities are available upon request. Please notify H.R. if required.
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