Social & Digital Media Specialist

1 month ago


Penticton, Canada Travel Penticton Full time

**About us**

Travel Penticton is a Destination Marketing Organization (DMO), charged with the task of providing marketing and awareness to potential travelers on a regional, provincial, national and international level..

Travel Penticton promotes a collaborative funding model offering a balanced approach to Tourism Marketing utilizing:

- Print
- Digital & Social Media Platforms
- Media Development & Leveraging
- Event Support
- Consumer Direct Shows
- Partnerships with Local Events, Facilities and Attractions.

The success of these programs is often dependent on participation from local tourism stakeholders, and collaboration with:
The **syilx Okanagan Nation**, **City of Penticton**, the **Thompson Okanagan Tourism Association (TOTA)**and **Destination British Columbia**.

Responsibilities Include:

- Develop and execute social media strategies to increase brand awareness and engagement.
- Plan, create, publish and share _Visit Penticton_ generated content on a daily basis that builds relevant visitor connections, increases awareness of Penticton and area ICONICS, attractions and businesses and drives traffic to the website.
- Develop an optimal posting schedule and relevant content calendar.
- Capture and analyse required social data & metrics, insights and best practices to measure the performance of each campaign or post for reporting and reference for creating future campaigns.
- Stay up-to-date with the latest trends in social media marketing.
- Become ‘THE FACE’ for Penticton social media, being the Visit Penticton ‘Experiencer’ for outdoor activities, food and beverage locations, activity operators, drive recognition of area ICONICS.

**Salary**: $50,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Penticton, BC V2A 8S2: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 2 years (preferred)

Work Location: In person

Application deadline: 2023-07-07



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