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Marketing Manager
1 month ago
La Financière Canoe est l’une des sociétés de fonds communs de placement à la croissance la plus rapide au Canada. Elle gère un actif de plus de 12 milliards de dollars réparti parmi une gamme diversifiée de solutions de placement primées. Fondée en 2008, la Financière Canoe est une société de gestion de placements appartenant à ses employés, spécialisée dans le développement du patrimoine financier des Canadiens. La Financière Canoe est très présente partout au Canada, et possède des bureaux à Calgary, à Toronto et à Montréal, entre autres.
**Principales responsabilités**:
- Créer le matériel de marketing, y compris des présentations, des brochures, des campagnes par courriel et des publications sur les médias sociaux (surtout en français), et en gérer la distribution
- S’assurer que tous les documents connexes en français sont mis à jour
- Traduire le matériel de marketing de l’anglais au français, en veillant à son exactitude et à sa pertinence culturelle
- En partenariat avec l’équipe de marketing élargie, élaborer et mettre en œuvre des stratégies de marketing complètes qui correspondent aux objectifs de la société
- Rédiger des documents de marketing convaincants en français et en anglais
- Effectuer des études de marché et analyser des données pour éclairer les décisions de marketing et mesurer l’efficacité des initiatives de marketing
- Collaborer avec les équipes interfonctionnelles, y compris les ventes et le service à la clientèle, pour assurer une expérience client harmonieuse
- Gérer les relations et les livrables avec les fournisseurs externes
- Contribuer à l’organisation des événements externes et internes
**Critères d’admissibilité**:
- Baccalauréat en marketing, en affaires ou dans un domaine connexe
- De trois à cinq ans d’expérience professionnelle en marketing, associée à une spécialisation en croissance des affaires
- Expérience avérée dans la création et l’exécution de campagnes de marketing réussies
- Maîtrise du français et de l’anglais; excellentes aptitudes pour la communication écrite et verbale dans les deux langues
- Connaissance et expérience d’Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Compétences en rédaction de textes en français et en anglais
- Connaissance de Salesforce, un atout
- Connaissance des produits financiers, un atout
**Compétences**:
- Créativité et passion pour le marketing
- Maîtrise du marketing numérique
- Solides compétences en leadership et capacité à gérer efficacement les échéances dans un environnement dynamique
- Solides compétences analytiques et capacité à recueillir et à interpréter des données pour éclairer les décisions de marketing
- Sens aigu du design
- Excellent sens de l’organisation et grand souci du détail
- Bonne gestion des projets et du temps, et capacité à hiérarchiser des tâches concurrentes
- Débrouillardise, grande motivation et orientation vers les objectifs
- Sens aigu de l’initiative et des responsabilités; prise en charge des tâches et des projets
- Compétences techniques acquises par la formation ou l’expérience professionnelle (Salesforce, Pardot), un atout
- Expérience de CSS, de HTML et du codage, un atout
Nous offrons un environnement de travail dynamique, des salaires et des avantages sociaux concurrentiels ainsi que des occasions de croissance et de développement. Si vous êtes un directeur du marketing motivé et talentueux, passionné par les langues et la culture, nous voulons vous connaître
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- Canoe Financial is one of Canada’s fastest-growing independent mutual fund companies managing over $12 billion in assets across a diversified range of award-winning investment solutions. Founded in 2008, Canoe Financial is an employee-owned investment management firm focused on building financial wealth for Canadians. Canoe Financial has a significant presence across Canada, including offices in Calgary, Toronto and Montreal.
**Key responsibilities**:
- Ensure all French collateral is updated and current
- Translate marketing materials from English to French, ensuring accuracy and cultural relevancy
- In partnership with the broader Marketing Team, develop and execute comprehensive marketing strategies that align with the company's goals and objectives
- Write compelling copy for marketing materials in both English and French
- Conduct market research and analyze data to inform marketing decisions and measure the effectiveness of marketing initiatives
- Collaborate with cross-functional teams, including sales and client service, to ensure a seamless customer experience
- Manage relationships and deliverables with external vendors
- Assist in the organization of external and internal events
**Qualifications**:
- Bachelor's degree in marketing, business, or a related fi