Marketing Manager
3 weeks ago
The Revenue and Product Management (RPM) Section is part of the Bureau of Administration and Services (ADB) at ICAO, and is focused on revenue-generating activities of the Organization. The portfolio of revenue-generating activities includes publications, periodicals, databases, websites, training, printing and events. The revenues generated by these activities are required to promote the implementation of ICAO’s Strategic Objectives and to carry out related Programme Support. The Section is responsible for the overall strategic planning, stakeholders’ collaboration, coordination, promotion, and distribution of these saleable products, in close coordination with the other Bureaus/Offices of the Organization.
The Product Management Unit (PTM) is responsible for identifying, analysing and implementing revenue-generating opportunities in ICAO. Contained within this team is the marketing team, which is responsible for marketing ICAO products, services and events.
Under the guidance of the Head, Product Management Unit (H/PTM), the Marketing Manager will act as the business lead for marketing, working with ICAO bureaus and regional offices to build both digital and print promotions that showcase ICAO's rich intellectual property products, services and events. The managerial role includes supervision duties, such as coaching, training, work plan development and tracking of tasks in a highly matrixed environment.
**Responsibilities**:
Function 1 (incl. Expected results)
Manages the PTM marketing services area, achieving results such as:
- Manage and supervise all activities related to marketing for ICAO revenue-generating events, products and services.
- Set priorities, distribute tasks, follow up on statuses, and if required, seek guidance from Unit Head in cases of significant delays or issues.
- Proactively seek and identify opportunities to improve existing processes related to the marketing services area, keeping
cost-effectiveness and quality standards in mind.
- Provide input on the marketing services area’s resource planning, skills utilisation, and training needs.
- Prepare the work plan for the team, manage progress, and monitor consultants’ timesheets.
- Coach, train, and supervise team members to ensure timely delivery of marketing plans and requests.
- Represent marketing services area in meetings where required.
- Ensure and continuously monitor the collection of statistics and key performance indicators and manage the creation of reports for managerial, auditing, and sales-related purposes.
- Update the marketing KPIs on the RPM Section monthly report.
- Track the monthly spending on digital advertising and produce the necessary reports for management and treasury.
- Ensure procurement paperwork and renewals of critical marketing tools are completed and updated in a timely fashion. Ensure the procurement of goods and services is conducted according to procurement policies.
- Take initiative on the CRM lead capture and improvement plan, such that:
- leads are captured and existing data is augmented via tools such as lead forms, white papers, and webinars;
- business intelligence on customers and accounts is increased via the purchase of supplemental data sources;
- our industry contact target segments are increased in size.
Function 2 (incl. Expected results)
Manages the marketing activities for the sale of new and existing products & services, achieving results such as:
- In collaboration with the product managers, business analysts and Bureaus, develop marketing plans for new and existing products.
- Review business cases submitted to the Business Development Group (BDG) and provide input as to high-level marketing plans and costs associated with new product opportunities.
- Ensure and monitor that the marketing plans are being executed in a timely fashion and that targets are being met.
- Ensure that new products are successfully launched and meet sales targets by coordinating with product managers and developing tactical marketing plans that align with the high-level marketing plans developed by the product managers and business analysts.
- Monitor marketing leads indicator and sales KPIs for products and services. Proactively identify underperforming areas, build a corrective action plan and execute the plan.
- Provide input to CRM focal on market segmentations that are required to deliver on product & services marketing plans.
- Work with marketing automation specialists to ensure that passive marketing campaigns are set up and working for key products.
- Provide marketing research feedback to business analysts and product managers for integration into revised product plans and business cases.
- Maintain marketing electronic files and ensure correspondence and RPM documentation (contracts, procurement documents, invoices, etc.) are classified, filed, and stored electronically.
- Assist in the tracking of tasks.
Function 3 (incl. Expected results)
Manages marketing activitie
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