Associate Product Marketing Manager

7 days ago

Canada ICU Medical, Inc. Full time

**Associate Product Marketing Manager - Remote** **-** **(**24300085**)**

**Description**

Position Summary

The Associate Product Marketing Manager works collaboratively to develop and maintain marketing tools, sales training programs, marketing communication materials, and assigned Portfolios to promote the launch and ongoing sales efforts for Consumables in Canada. This position is responsible for day-to-day working closely with the Senior Manager, Product Marketing on the Consumables portfolios and as required, will work with the global commercial team to monitor market trends, build collateral, messaging, branding, pricing strategies and recommend product improvements and roadmap enhancements that accelerate category growth and product adoption.

Essential Duties & Responsibilities
- Lead and manage assigned product portfolios within Consumables, Canada
- Develop product knowledge and function as a resource for customers, sales, and Contracts personnel. Requires the ability to understand, collaborate with and influence key corporate stakeholders, including R&D and operations/production.
- Support marketing, sales and clinical support teams through the development and maintenance of various marketing collateral including field training presentations, online and printed marketing content and demos.
- Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, features, underlying technology, etc. to establish technical differentiation and feature/benefit statements.
- Monitor competitor activity and current industry/clinical activity though published papers, studies and media.
- Identify opportunities to enhance existing product offerings and communicate to upstream product development team.
- Provide product knowledge and training to internal stakeholders
- Help establish trade show presence, messaging, and salesforce training
- Work on special assignments as they arise

Knowledge & Skills
- Excellent verbal and written communication skills with the ability to adapt and articulate the ICU Medical Consumables portfolio value proposition to a variety of decision makers
- Proficient in Excel, Word, and Outlook
- Background in medical device marketing and experience in marketing collateral design is highly desired

Minimum Qualifications, Education & Experience
- Must be at least 18 years of age
- Must pass a pre-employment drug screen and background check
- Bachelor’s degree from an accredited college or university is required; additional consideration for MBA and/or technical undergraduate degree
- Minimum 2+ years of marketing experience required.
- Prior product management experience preferred but not required.

Work Environment
- While performing the duties of this job, the employee is regularly required to talk or hear. This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.
- This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
- Typically requires travel 5-20% of the time

ICU Medical is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

**Primary Location**: Canada

**Schedule**: Full-time

**Shift**: Day Job

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