Marketing Specialist, North America

2 weeks ago

Vancouver, Canada Destination Canada Full time

**Job Brief**:
Destination Canada is looking for a dynamic and talented Marketing Specialist, North America to join our team in Vancouver.

**Job Grade & Compensation**: DC-05 $72,177 - $90,221 (CAD) + Pay for Performance

**Language Requirement**: English Essential/Anglais essentiel

**Security Clearance Level **:Enhanced

**Employment Status**: Term

**End Date (Term Roles) **:6/7/24

**The world needs more Canada.**

Destination Canada is looking for **Marketing Specialist, North America** to join our Vancouver team as we inspire travellers to explore Canada.

As Marketing Specialist reporting directly to the Marketing Manager, you will be responsible for leading a range of projects that support our in-market teams and executing consumer direct campaigns. With your extensive experience in marketing, stakeholder communication, and project management, you will effortlessly drive the advancement of Destination Canada's markets in line with the in-market strategy.

Your excellent communication and organizational skills will come in handy as you collaborate with cross-functional teams to ensure the smooth execution of campaigns and projects.

Destination Canada strives to be an agile organization that responds to a fast-paced industry. The individual will require the skills and personal attributes to support this goal.

If this describes you, join us and share your love for Canada and your glowing heart with the world.

**DUTIES**: Reporting to the Marketing Manager, the individual supports the development, implementation and evaluation of the integrated multi-channel marketing and sales programs by coordinating efforts with the team, partners and third-party vendors. Key duties include marketing planning, coordination support for trade/sales initiatives, supporting content marketing activities aligned with the strategy, reviewing and reporting on program results, as well as coordinating key projects as directed by the Manager.

**Essential Qualifications**

**EDUCATION**:Degree from a recognized university in marketing, communications or business administration, or an acceptable combination of education, training and experience.
- Minimum of 5 years of experience in project management and managing complex projects.
- Minimum of 3 years of experience in delivering marketing campaigns to consumers and/or travel trade.
- Experience in the tourism industry is an asset.
- Experience working with strategic marketing and paid media agencies is an asset.
- Experience working with international markets is an asset

**KNOWLEDGE**:

- Knowledge of various software packages including MS Office Suite (i.e.: Word, Excel, PowerPoint and Outlook) and Smartsheet.
- Knowledge of marketing, promotions and media buying practices.
- Understanding of content marketing and communication channels.
- Knowledge of the travel trade industry.
- Knowledge of agency models for marketing, branding, strategy, design, media buying and performance measurement.
- Knowledge of project management and planning including financial and administrative management.
- Knowledge of the latest marketing and technology trends an asset.
- Knowledge of the travel industry and marketing in Canada and/or global markets (UK, France, Germany, Australia, Mexico, Brazil, China, Japan,) is an asset.

**ABILITIES**:

- Exceptional collaboration and interpersonal skills, often working under pressure and across different time zones.
- Excellent ability to communicate verbally and in writing.
- Ability to identify risk and how to tactfully escalate.
- Ability to build and maintain strong partnerships within the industry.
- Ability to thrive in a fast paced environment, dealing with cultural nuances and multiple tasks requiring strong organizational and prioritization skills.
- Ability to assign targets, track results, and determine ROI.
- Ability to commit and meet or exceed deadlines.
- Ability to adapt and learn quickly/self-motivated.
- Ability to embrace ambiguity.

**PERSONAL SUITABILITY**: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.

Please note that Destination Canada will not be providing relocation assistance.

Please review our Frequently Asked Questions if you are looking for any other information.

If you require accommodation(s) at any point in the recruitment process, please reach out to **Whitney Friesen**, Senior Talent Advisor, by one of the following methods:

- Telephone: 604-638-8356

Destination Canada’s mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.

Destination Canada is a Crown corporation wholly owned by the Government of Canada and formed under the Canadian T

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