Communications and Consumer Marketing Manager

3 weeks ago

Guelph, Canada RLB LLP Full time

The Communications and Consumer Marketing Manager reports to the General Manager and oversees a team of 3 people. This role is a key role to the organization and interacts with internal team members as well as the Board of Directors and many external stakeholders.

The Communications and Consumer Marketing Manager is responsible for the development and supervision of all marketing and communications strategies for the company. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.

**MAJOR DUTIES AND RESPONSIBILITIES**
- Develop the communications policies and procedures that outline the goals and activities for communications with producers, delegates, directors, industry, government representatives and the public that contribute to their success through enhanced innovation, productivity improvements, customer service, research and accurate up-to-date information.
- Provide leadership, vision, creativity, and innovation in directing the communications activities, of Ontario Pork, in a manner that is consistent with the organization’s strategy, goals, vision and mission, of working in a way that is team-focused and results-oriented, so that the customers’ needs can be met within a changing marketplace. Foster healthy relationships with our industry partners, retailers, government, and processors.
- Produce brochures, daily news brief, special mailings, etc. and distribute newsletters, briefing notes, publications, such as Annual Reports.
- Develop annual department plan and strategy, including budgetary requirements. Ensure that an effective and accurate budget is set and maintained by being responsible for budgeting, financial controls and reporting.
- Responsible for media relations by maintaining an accessible, cooperative environment for the farm and general media and by making others within the organization available to answer inquiries from the media, acting as a consultant to others within the organization on the preparation and delivery of information.
- Execute strategy and tactics of annual consumer marketing plan.
- Actively pursue avenues and venues to promote the usage and awareness of pork.
- Manage content and marketing of Ontario Pork websites and social media channels.
- Manage the team consisting of full-time staff, with authority, consistency and accountability, on the operational day-to-day activities.
- Manage outside program teams for new projects requiring specialized expertise i.e. swine advisors, speak up team and transport training.
- Coordinate industry issues activities for Ontario Pork.

**CORE COMPETENCIES AND TECHNICAL SKILLS**
- Superior writing/editing, oral communication and consultative skills to oversee requests from the media and create and/or edit a wide variety of communication materials (e.g. media releases, key messages, communication and crisis management plans, etc.) which support the issues management process.
- Crisis communication skills, problem solving, planning, strong drive, self-directed, flexible, efficient and team player. High degree of familiarity with the internet and social media.
- Proven experience writing quality content for external and internal audiences. Strong editing skills, presentation skills, design skills, computer skills in Word, Excel and PowerPoint, Photoshop, Illustrator, and InDesign.

**JOB REQUIREMENTS**

Education
- Post-secondary education in Public Relations, Communications or Journalism.

Experience
- A communications professional with a minimum of 10 years’ experience in a corporate marketing communications, public affairs or not-for-profit environment.

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