Digital Marketing

5 months ago

Edmonton, Canada NAIT Full time

This position reports under the Marketing and Communications structure and directly reports to a Communications Manager. This role works very closely with the Senior Manager, Web Development and Production and the entire web team; and works collaboratively with two other colleagues within the Marketing and Communications team - a user experience (UX) specialist and web communications specialist.

This position is a key contributor to NAIT’s web governance model, and, more generally, the workings of Marketing and Communications and the resources available.

Putting best practices into action and working to raise web content standards on NAIT.ca and NAIT’s intranet properties will also be a focus for this role.

**Key Responsibilities**:

- Leads the evolution of the digital content strategy by managing the placement and structure of content across the institution and planning and coordinating the publishing of new or revised digital content aligned with that designed information architecture.
- Working with the Web Communications Specialist, provides strategic content direction and is a key entry point to marketing, communications and web resources as required.
- Provides advice on how to use strategic digital communications, making recommendations and often developing strategic tools to help NAIT achieve its vision.
- Assists clients in planning and coordinating the publishing of new or revised content and maintaining a professional and consistent content standard.
- Contributes to supporting written and visual content creation for online and social platforms, as well as certain print collateral.
- Works collaboratively with business units at NAIT to complete research and gather business requirements and make recommendations based on data.
- Supports the user experience journey mapping and plans and recommendations of the user experience specialist.
- Participates in process mapping and project management.
- Creates a comprehensive web style guide in partnership with the web communications specialist.
- Coordinates regular content audits conducted by their clients.

**Skills & Abilities**:

- Knowledge and expertise of NAIT’s information architecture, including content goals, hierarchy, and connections across digital channels.
- Extensive knowledge of writing, editing and visual content methods, techniques and practices
- Knowledge of search engine optimization and search engine marketing.
- Good understanding of leadership methods, techniques and practices.

**Qualifications**:

- Bachelor’s Degree in a related field such as Communications or Marketing with specialization in information architecture and digital information design.
- Previous user experience design work is an asset.

Applicants with education credentials earned outside of Canada should have their credentials evaluated by World Education Services or the International Qualifications Assessment Service (IQAS).

**Remuneration**: This salary for position is currently under review.

**Please submit a resume and cover letter to be considered for this opportunity.**

**About NAIT**

We are proud to have been named one of Alberta’s Top Employers for 13 consecutive years. Being part of a community that makes a difference in the lives of students, staff, industry clients and partners, NAIT’s culture reflects our shared values of respect, collaboration, celebration, creativity, and accountability.

People are what make NAIT great, and we prioritize the employee experience. We offer benefits and unique perks focusing on health and wellness, work-life balance, recognition, and professional and personal growth. In addition to excellent vacation time, we offer paid time off between Christmas and New Year's.

NAIT supports a flexible work environment, enabling staff to request approval for on-campus, off-site, or hybrid work arrangements based on the nature of the role. Please note that remote positions require employees to reside within Canada.

LI-JN1 #LI-Hybrid

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