Social Media Manager

2 weeks ago

Concord, Canada Operatio Marketing Full time

**About Operatio Marketing**

Don’t think of us as an agency. Think of us as a consultancy that executes on digital strategy. Operatio Marketing focuses on the operations of each and every customer to understand what digital strategy will generate the highest ROI. We take everything into consideration while developing our marketing strategies.

**The Position**

At Operatio we see creative and social as visual storytelling that engages, informs, and inspires. The goal is to gradually achieve superior customer engagement and connection, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

The Social Media Manageris responsible for creating, managing and executing digital marketing campaigns for a broad range of clients along with managing a small internal team. Planning, developing, presenting and delivering successful social media and content strategies for clients is a core component of this role. Additional responsibilities for this role also includes assisting in outreach and communication to help support our client’s and inter-company’s online marketing and branding campaigns.

This role is best suited for a self-motivated individual with at least 2 years of similar management experience in delivering results in a fast paced agency environment.

**Key Responsibilities**
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification utilizing Hootsuite
- Oversee and improve all processes related to content creation and social media work for our clients, our own brand.
- Oversee our internal content and social team and guide them on best practices.
- Stay abreast of industry trends and improve internal processes as needed.
- Directly manage the team of remote freelance writers.
- Own delivery of client social media, content marketing and brand campaigns from plan to production including: briefing, ideation, channel recommendations, creative development, planning, implementation and management.
- Manage all content and social media marketing calendars to ensure regular delivery throughout the year that aligns with client marketing objectives
- Work closely with the SEO, Outreach and Paid Media teams to devise content, social media and brand strategies that align with client’s and inter-company’s wider goals to build engagement, increase visitors, awareness and generate leads.
- Own and manage various content and social media related weekly, monthly performance trackers and tools.
- Lead meetings related to existing projects and new business and reporting on results
- Liaise with the SEO Department to develop a targeted approach to writing content that includes writing informative search engine optimized copy.
- Moderate all user-generated content in line with the moderation policy for each community
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Offer pre-sales support to account management and sales as needed

**Qualifications & Skills**
- Minimum 4+ years of work experience in a similar managerial capacity
- Experience with any project management and/ or work management tool
- Experience with industry relevant tools such as Hootsuite used for content and social media
- Have a good understanding of on-page SEO from a web content standpoint.
- Display in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Tik Tok, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
- Native verbal and written communication skills and ability to effectively communicate information and ideas in written and video format.
- Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management, social and brand)
- You're a pro when it comes to analyzing trends on Tik Tok, Instagram, LinkedIn, Facebook ect.
- Demonstrable social networking experience and social analytics tools knowledge (Hootsuite knowledge is a plus)
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- You have HUSTLE

**Job Types**: Full-time, Part-time

**Salary**: $60,000.00-$65,000.00 per year

**Benefits**:

- Extended health care

Schedule:

- Day shift

Supplemental pay types:

- Bonus pay

**Experience**:

- Social media management: 4 years (preferred)

Work Location: Hybrid remote in Concord, ON

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