Marketing Specialist

2 months ago

Toronto, Canada Informa Connect Full time

Company Description

With a diverse team of over 1,000 talented and passionate individuals, Informa Connect is a global business that excels in delivering world-class live events and exceptional digital content to markets in 30 countries. From Biotech and Pharma to pop culture, we swiftly connect with businesses, providing them with thrilling on-demand experiences, catering to their high expectations.

At Informa Connect, our work environment is characterized by its fast-paced nature and a strong emphasis on individual freedom. You'll have the creative space to bring your ideas to life and witness the immediate impact of your hard work. If you're driven to make a meaningful difference, you can count on the unwavering support of our collaborative community. Together, we work tirelessly to deliver outstanding results, and we wholeheartedly celebrate each individual's success.

So, if you're ready to embrace new challenges and seize exciting opportunities, join Informa Connect and be part of a dynamic team that moves forward and moves fast. Together, we create extraordinary experiences and leave a lasting impact on the industries we serve.

**Job Description**:
The Marketing Specialist will be responsible for executing marketing campaigns to grow target audience and/or client databases, drive consent to market and encourage target prospects to engage with relevant Informa content, developing and delivering a wide range of multi-channel marketing activities. The Marcom Coordinator also drives community engagement, increasing community membership, web traffic and conversions.

The key objective for the role is to help execute marketing campaigns that result in target prospects engaging with our brands/products, services and which result in a hard traction, and in increase in our followers/database opt-ins.

**_ Responsibilities_**
- Partner with colleagues and external agencies to define marketing tactics along the customer journey, to build brand awareness and consideration, and drive the acquisition of new audiences, measure through social media metrics and database metrics.
- Partner with external and internal resources to develop and execute community and engagement content including an impactful content calendar executed through various media (eg roundtable events; webinars; op-eds; news insights).
- Manage day to day social platforms on Sprinklr/social tool and pull reports to make suggestions for improvements.
- Recommend social media tactics aligned to brand strategy, write and schedule all planned social posts.
- Manage website updates via Core/AEM tool (ongoing updates and uploads).
- Work with external agencies and partners to develop campaign creative working and produce event signage and advertising.
- Ensure that all market-facing materials are on brand according to brand guidelines.
- Maximize usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.
- Be accountable for allocated budget.
- Be present at select shows in person to support show execution.

**Qualifications**:

- Demonstrable experience in Campaign Management, executing a strategy that raises awareness, generates interest and desire, and solicits action.
- Proven ability to write content for social media/web pages
- samples will be requested.
- Graphic design and video editing skills for social media
- samples will be requested.
- Understanding of design and creative principles - ability to judge quality of creative ad design.
- Community management background / driving organic social media engagement.
- Content marketing experience: art of using relevant, engaging content to attract and nurture prospects through the buyer journey.
- Strong relationship management and ability to nurture relationships with community members as well as collaborate across teams internally.
- Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
- Prior experience in working cross functionally and being able to synthesize feedback in a concise and informative manner.
- Prior experience of managing project activity, ability to prioritize and manage time efficiently.
- 2+ years Practical experience of collateral production and design.
- Previous experience or training with CORE/AEM, Adestra/Eloqua, InFront, Google Analytics. Excel/data skills preferred.
- Experience with promoting events and digital activities that generate engagement.
- Background or Interest in design or arts preferred.

Additional Information

Why work at Informa
- Learning and development plan to assist with your career development
- 15 days PTO plus 4 days for volunteering and a day off for your birthday
- Competitive Benefits
- Paid parental leave
- Work with a high quality of specialist products and service
- Bright and friendly staff who are all “expert’s experts” and additional train

  • Digital Marketing Specialist

    2 months ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Digital Marketing Specialist

    2 days ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Customer Marketing Project Specialist

    2 months ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Marketing is a leading North American commercial marketing firm. We bring success to our clients by providing creative ideas, savvy marketing, and sales solutions capabilities. For leading brands, start-ups, or challengers we help accelerate and/or energize their commercial effort. In order to support our growth, we are currently looking for a...

  • Sales & Marketing Specialist

    2 months ago

    Toronto, Canada Prime Performance Marketing Full time

    Join Prime Performance, a leading experiential marketing firm, as a Sales & Marketing Specialist. We seek dynamic individuals to engage with potential customers, champion brands, and drive campaign success. **Responsibilities**: - Represent esteemed clients during campaigns, promoting their products to potential customers. - Lead teams, understand KPIs,...

  • Sales Representative/marketing Specialist

    1 week ago

    Toronto, Canada Brand Vision Marketing Full time

    _**Join Our Dynamic Team at Brand Vision!**_ Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success. **About Us**: Brand Vision is a leading marketing & web design agency...

  • Brand Experience Specialist

    3 weeks ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Brand Experience Specialist, based out of...

  • Marketing Specialist

    1 month ago

    Toronto, Canada Informa Connect Full time

    **Company Description** We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share...

  • Brand Experience Specialist

    1 week ago

    Toronto, Canada Vibrant Marketing Full time

    VIBRANT Ideation & Marketing is a brand experience agency that has been building brands across North America since 2006. Our agency vision aligns Strategy and Creative to ensure we create strong and meaningful relationships between brands and people. To support our growth, we are currently looking for an Experiential Specialist, based out of our Toronto...

  • Marketing Specialist

    2 months ago

    Toronto, Canada Cooper's Full time

    Marketing SpecialistCooper's is a Toronto based staffing agency dedicated to providing excellent service to all clients and applicants in the greater Toronto area.  We currently have an open position for a marketing specialist that we need to fill right away.  If you are interested in this role, please reply as soon as possible.  We welcome all applicants...

  • Marketing Specialist

    1 month ago

    Toronto, Canada Global Village Construction Ltd Full time

    **The key responsibilities of a Marketing Specialist include**: - Developing marketing strategies: A Marketing Specialist must have a clear understanding of the company's goals and target audience to create marketing strategies that align with those goals. - Conducting market research: The Marketing Specialist must conduct market research to understand the...

  • Marketing & Communications Manager

    3 weeks ago

    Toronto, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Marketing Specialist

    1 week ago

    Toronto, Canada Cushman & Wakefield Full time

    Job Title Marketing Specialist Job Description Summary The Marketing Specialist is responsible for the strategy and execution of critical marketing initiatives in a local market, from start to finish. This includes managing and assisting with the overall coordination, collaboration, and development of market-leading marketing and business development...

  • Marketing Specialist

    2 months ago

    Toronto, Canada Connect Hearing Full time

    Toronto, CanadaMarketing Specialist **Marketing Specialist** **Key requirements of the position** - Reporting to the Senior Marketing Manager, Product and Partnerships the Marketing Specialist will contribute to the overall marketing strategic objectives with a key focus in the organization and execution of marketing campaign deliverables related to...

  • SEO Specialist

    1 month ago

    Toronto, Canada Measure Marketing Results Inc. Full time

    Are you an experienced and data-driven SEO Specialist with a proven track record of delivering outstanding results in paid search campaigns? Are you passionate about optimizing websites for better organic search rankings and driving successful initiatives? If you're looking for an exciting opportunity to work remotely from Delhi, India, with a leading...

  • Marketing Specialist

    4 weeks ago

    Toronto, Canada Shaw Industries Full time

    We are seeking a dynamic and motivated individual to join our team as a Marketing Specialist. The successful candidate will work closely with our Marketing Director, Canada to support various marketing initiatives and assist in continued growth of our business, diving deep into market segment activi

  • Marketing Specialist

    1 week ago

    Toronto, Canada Pineapple Financial Inc. Full time

    **Job Types**: Full-time, Permanent **Salary Range**: $50,000 - $55,000 per year **Schedule**: Monday to Friday, 8-hour shift in-office **About Pineapple** Pineapple Financial Inc, a tech-focused mortgage brokerage with an integrated network of partner brokerages and agents across Canada, is looking for an enthusiastic Marketing Specialist to help us in...

  • Marketing Specialist

    2 months ago

    Toronto, Canada Cooper's Full time

    Job DescriptionMarketing SpecialistCooper's is a Toronto based staffing agency dedicated to providing excellent service to all clients and applicants in the greater Toronto area.  We currently have an open position for a marketing specialist that we need to fill right away.  If you are interested in this role, please reply as soon as possible.  We welcome...

  • Marketing Specialist

    7 days ago

    Toronto, Canada McDonald's Canada Full time

    Company Description At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper...

  • Marketing Specialist

    1 week ago

    Toronto, Canada Compass Group Full time

    You might not know our name, but you know where we are. That’s because Compass Group Canada is part of a global foodservice and support services company that’s the 6th largest employer in the world, with 625,000 employees. You’ll find us in schools, colleges, hospitals, office buildings, senior living communities, tourist attractions, sports venues,...

  • Marketing Specialist

    1 month ago

    Toronto, Canada West Developments Full time

    **Position Overview**: We are seeking a talented Marketing Specialist to join our team and drive our digital presence to new heights. As a Marketing Specialist, you will play a crucial role in enhancing our brand visibility, engaging our audience, and driving lead generation through various digital channels. If you are passionate about real estate, creative...