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Marketing Specialist

5 months ago

Toronto, Canada Informa Connect Full time

Company Description

With a diverse team of over 1,000 talented and passionate individuals, Informa Connect is a global business that excels in delivering world-class live events and exceptional digital content to markets in 30 countries. From Biotech and Pharma to pop culture, we swiftly connect with businesses, providing them with thrilling on-demand experiences, catering to their high expectations.

At Informa Connect, our work environment is characterized by its fast-paced nature and a strong emphasis on individual freedom. You'll have the creative space to bring your ideas to life and witness the immediate impact of your hard work. If you're driven to make a meaningful difference, you can count on the unwavering support of our collaborative community. Together, we work tirelessly to deliver outstanding results, and we wholeheartedly celebrate each individual's success.

So, if you're ready to embrace new challenges and seize exciting opportunities, join Informa Connect and be part of a dynamic team that moves forward and moves fast. Together, we create extraordinary experiences and leave a lasting impact on the industries we serve.

**Job Description**:
The Marketing Specialist will be responsible for executing marketing campaigns to grow target audience and/or client databases, drive consent to market and encourage target prospects to engage with relevant Informa content, developing and delivering a wide range of multi-channel marketing activities. The Marcom Coordinator also drives community engagement, increasing community membership, web traffic and conversions.

The key objective for the role is to help execute marketing campaigns that result in target prospects engaging with our brands/products, services and which result in a hard traction, and in increase in our followers/database opt-ins.

**_ Responsibilities_**
- Partner with colleagues and external agencies to define marketing tactics along the customer journey, to build brand awareness and consideration, and drive the acquisition of new audiences, measure through social media metrics and database metrics.
- Partner with external and internal resources to develop and execute community and engagement content including an impactful content calendar executed through various media (eg roundtable events; webinars; op-eds; news insights).
- Manage day to day social platforms on Sprinklr/social tool and pull reports to make suggestions for improvements.
- Recommend social media tactics aligned to brand strategy, write and schedule all planned social posts.
- Manage website updates via Core/AEM tool (ongoing updates and uploads).
- Work with external agencies and partners to develop campaign creative working and produce event signage and advertising.
- Ensure that all market-facing materials are on brand according to brand guidelines.
- Maximize usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.
- Be accountable for allocated budget.
- Be present at select shows in person to support show execution.

**Qualifications**:

- Demonstrable experience in Campaign Management, executing a strategy that raises awareness, generates interest and desire, and solicits action.
- Proven ability to write content for social media/web pages
- samples will be requested.
- Graphic design and video editing skills for social media
- samples will be requested.
- Understanding of design and creative principles - ability to judge quality of creative ad design.
- Community management background / driving organic social media engagement.
- Content marketing experience: art of using relevant, engaging content to attract and nurture prospects through the buyer journey.
- Strong relationship management and ability to nurture relationships with community members as well as collaborate across teams internally.
- Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
- Prior experience in working cross functionally and being able to synthesize feedback in a concise and informative manner.
- Prior experience of managing project activity, ability to prioritize and manage time efficiently.
- 2+ years Practical experience of collateral production and design.
- Previous experience or training with CORE/AEM, Adestra/Eloqua, InFront, Google Analytics. Excel/data skills preferred.
- Experience with promoting events and digital activities that generate engagement.
- Background or Interest in design or arts preferred.

Additional Information

Why work at Informa
- Learning and development plan to assist with your career development
- 15 days PTO plus 4 days for volunteering and a day off for your birthday
- Competitive Benefits
- Paid parental leave
- Work with a high quality of specialist products and service
- Bright and friendly staff who are all “expert’s experts” and additional train