Digital Marketing Specialist
2 weeks ago
Memory updated
Here's an updated job description for the **Marketing Assistant** role, with a focus on SEO, digital ad optimization, client rapport building, and occasional client site visits:
**Marketing Assistant (SEO & Digital Ad Optimization)**:
- Location: Vancouver, BC_ | __ | _Pay: Competitive, based on experience_
**Job Overview**
**Key Responsibilities**:
- **SEO Optimization**: Assist in developing and executing SEO strategies to improve website visibility, drive organic traffic, and enhance search engine rankings
- **Digital Ad Optimization**: Support the optimization of digital advertising campaigns across platforms (e.g., Google Ads, Facebook, Instagram) to ensure maximum performance, ROI, and targeted audience engagement
- **Client Rapport Building**: Foster strong, professional relationships with clients to understand their business needs and provide valuable marketing insights
- **Client Site Visits**: Occasionally visit client locations to gain a better understanding of their operations, which will inform insights, action plans, and marketing strategies
- **Reporting & Analytics**: Monitor campaign performance using Google Analytics and other marketing tools, generating insights and actionable recommendations for continuous improvement
- **Content Creation**: Assist with creating and optimizing content for social media platforms, including Instagram, with a focus on high-quality photography and visual appeal
- **Collaboration**: Work closely with the marketing and sales teams to align digital marketing efforts with client objectives and business goals
**Skills & Qualifications**:
- Experience or knowledge in **SEO** strategies, including keyword research, on-page optimization, and link-building
- Experience with **digital advertising platforms** (Google Ads, Facebook Ads, Instagram Ads) and performance tracking
- Ability to build and maintain **client relationships**, ensuring their marketing needs are met and expectations exceeded
- Strong **photography skills** for creating engaging social media content (especially Instagram)
- Proficiency in using **Google Analytics** and other marketing tools to analyze website traffic, campaign performance, and customer insights
- Excellent written and verbal communication skills with attention to detail
- Ability to work independently, with occasional travel to client sites as needed
- Proficiency in **Adobe Creative Suite** (especially Photoshop, Lightroom) for content creation and optimization
**Additional Information**:
- **Join us** as we strive to enhance our clients' digital presence through tailored SEO strategies and impactful ad campaigns
**Job Types**: Full-time, Part-time, Permanent, Freelance
Pay: $20.00-$30.00 per hour
Expected hours: 24 - 32 per week
Work Location: In person
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