Product Manager, Oncology

2 weeks ago

Mississauga, Canada Ipsen Biopharmaceuticals Canada Inc. Full time

Genericization, New Product launch and Growth Molecules. If these terms captured your attention, then I have the perfect Product Manager role for you.

As our Oncology Product Manager, you will develop strategies and tactics for oncology products. Specific areas of focus include brand plan development and implementation, target customer identification and segmentation, development of collateral materials and promotional programs, physician speaker training, and sales force training.

**Main Responsibilities**

Responsibilities will include, but are not limited to, the following:

- Develop and execute strategic brand plans and engagement strategies for oncology products, in alignment with key cross-functional stakeholders (including Medical, Regulatory Affairs, Market Access) that ultimately support unmet patient needs.
- Support pre-launch and market development activities.
- Determine market research needs to understand how to most effectively influence prescribing decisions.
- Communicate strategic and tactical plans to US and Canadian senior management and the Specialty Sales Force.
- Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments.
- Integrate information and data across functions and geographies, as well as external knowledge, to create decisive insights that drive the business forward.
- Provide support in the management of distribution or channel issues
- Analyze product performance relative to key performance initiatives and adjust plans as necessary
- Support forecasting and pricing teams.
- Develop focused tactical plans relative to the strategic priorities for the brands, including relevant key performance indicators
- Lead the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.
- Develop and maintain Key Opinion Leader (KOL) connections and invest in field time with sales representative to hear first-hand what the situation is with physicians, and utilize insights to inform the brand plans.
- Create a culture of breakthrough thinking and pragmatic experimentation across the organization.
- View situations or systems from multiple perspectives to ensure all angles are thoroughly examined and pertinent information acquired.
- Determine effective marketing communication channels to meet brand plan goals

**Knowledge, Abilities and experience**
- Bachelor degree is required. Master degree, preferably in business (MBA) or health sciences is preferred
- Minimum of 5 years of experience in the biotechnology or pharmaceutical industry is preferred.
- Minimum of 2 years’ experience in sales, preferably specialty care
- Specialty product marketing experience is an asset.
- Experience in oncology an asset.
- Experience in a start-up or part of an expansion sales force preferred.
- Bilingualism (English and French) an asset

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