Communications Associate

4 months ago

Mississauga, Canada PepsiCo Full time

Overview:
PepsiCo Foods Canada is seeking a Communications Associate to help promote and protect the reputation of the portfolio of its iconic food brands. This role will contribute to the business by developing high-impact strategic communications plans, project management and execution, earned media/influencer strategy and engagement, and agency and budget management.

**What** **you** **can** **expect** **from** **us**:

- Competitive compensation and comprehensive benefits designed to fit your unique needs
- A dynamic and inclusive culture that promotes you to bring your whole-self to work
- Inspiring positive change for people and the planet with sustainability goals
- A supportive team that will encourage your professional growth and development

**Responsibilities**:

- Serve as communications advisor to PepsiCo Foods Canada’s marketing team on external communications initiatives
- Support brand PR plans that leverage creative ideas, media and influencers to support new campaigns, innovation launches, and other brand priorities
- Support crisis and issues communications, as needed
- Provide thoughtful and timely review of external social media, influencer content, partnerships and sponsorships for potential reputational issues
- Regularly liaise and collaborate with Frito-Lay US, Quaker US, and PepsiCo brand and corporate communications team members as well as cross-functional stakeholders
- Oversee and manage the work of agency teams, ensuring flawless execution, rigorous measurement and resources

Qualifications:

- Bachelor’s degree from four-year College or University, preferably with focus on Communications/Journalism/PR
- 5-7 years of PR experience managing brand communications in a fast-moving consumer goods category preferred (agency or large corporate entity)
- Strong media relations skills including strategic planning and the ability to story-mine and pitch top-tier reporters
- Strong expertise in navigating influencer/talent/partnership programming and protocols
- Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
- Proven track record of driving successful, insight-based, high-impact creative communications programs that deliver against brand business objectives, on time and within budget

**Why** **work** **at** **PepsiCo**

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move,

and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

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