Digital Marketing Coordinator

3 weeks ago


Vancouver, Canada Discover Canada Tours Full time

Discover Canada Tours
- Professional
- Full Time |
- Permanent
- 636 Hornby Street, Vancouver, BC, V6C 2G2
- Open till filled position available
- Accessible Employer: Yes
- Open to International applicants with valid Canadian Work permits: Yes

Posted on August 23, 2023

Are you a digital marketer who LOVES TO TRAVEL and HAVE FUN? If so, look no further, as a full-service Travel Management company we offer excellent travel perks in addition to a lively and fun office environment with plenty of opportunities for advancement.

Discover Canada Tours specializes in providing the best experiences in Western Canada through continuously developing innovative year-round tours. We focus on adventurers of all ages by committing to providing our guests with unforgettable, authentic travel and sightseeing experiences for the best value. Our objective is to share our love of Canada with the world Our adventurers are always our top priority and we strive to give each and every adventurer “the time of their lives”.
Founded as a division of Uniglobe Specialty Travel Ltd. in 2005, DCT is a local family-owned and operated business located in downtown Vancouver. Over the years we have evolved to accommodate a diverse array of adventurers from all corners of the world. Our portfolio of brands under Discover Canada Tours includes Discover Canada Student Adventures, Destination Snow, West Trek, West Trek Social Club, and most recently Discover Vancouver Tours.

We are looking for passionate people who bring a commitment to excellence and teamwork to join the green team

Specific Responsibilities include but not limited to the following main categories:

- Website Content Management & SEO
+ Update, maintain and improve the company websites’ content on + WordPress and improve overall SEO.
+ Coordinate with in-house Graphic designer and external suppliers & partners to improve website content; coordinate with external programmers for website maintenance; work with SEO consultant on SEO-specific improvements for the website.
+ Blog management: plan, write and edit blog content following our digital marketing strategy, SEO best practices and sales goals. Coordinate with guest writers.
- Google PPC & Google Analytics management
+ Liaise with Google PPC specialist on Google PPC campaign implementation and reports.
+ Monitor Google Analytics and websites’ metrics, provide regular feedback and improvement, update in trends and best practices for strategic planning.
- Social Media Management:
+ Manage social media platforms (Facebook, Instagram, Tiktok, Youtube) for our brands: Discover Canada Tours, West Trek, and Destination Snow.
+ Plan and execute social media calendar.
+ Social Media content creation and curation (Organic & Paid ads).
+ Plan and execute Paid Social Ad campaigns using Meta Business Suite, Canva or other tools.
+ Generate monthly and quarterly reports for social media and social ad performances.
+ Assist in planning and executing Co-op marketing campaigns and generating reports.
+ Coordinate with influencers (if applicable)
+ Assist in updating the internal image & video content library utilizing Pixiset, Flickr and Google Drive.

+ Update and maintain audience (contact lists)
- In addition to the list above, support all departments and brands’ necessary tasks upon request.

Our Core Values
- Live the Adventure: Work hard, Play Hard attitude to all life’s adventures.
- Teamwork is dreamwork: Working as an accountable and collaborative team allows us to achieve the impossible. When our goals are achieved we celebrate together
- Go the extra mile: Our Adventurers come first so we aim to give them the “time of their lives” on our trips. We are committed to going above and beyond to achieve this belief.
- Have fun doing it: We believe in the importance of a well-balanced and healthy lifestyle. Life is an adventure and we should be having a fun time living it.

What we offer:

- Travel opportunities across Western Canada.
- Discounts on personal travel.
- Staff events and excursions.
- Be part of diverse and global teamwork with colleagues coming from around the world.
- Competitive salary with attractive benefits plan and incentive package.
- Educational opportunities to grow your skill sets.

If you are passionate about Tourism, Travel and Canada and want to develop your marketing skills, this job opportunity is for you.

**Responsibilities & Qualifications**:
Core Requirements:
Marketing or Tourism degree or equivalent education/experience.
Minimum 1-year experience with Google PPC, Analytics & Meta ads
Minimum 1-year experience in social media management.
Minimum 1-year experience in Social Ads using Meta Business Suite.
Passion for photo and video editing for social media purposes.
Minimum 1-year experience with Website Content management, working knowledge of WordPress. Additional website-related knowledge of HTML, CSS is an asset.
Understanding of Search Engine Optimization (SEO) best practices fo


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