Communications and Marketing Manager

1 month ago

Vancouver, Canada University of British Columbia Full time

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Information Services, Level C

Job Title

Communications and Marketing Manager

Department

Communication and Marketing Management | Communications | Faculty of Arts

Compensation Range

$7,622.83 - $11,886.67 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

November 8, 2024

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary

The Faculty of Arts is the largest faculty at the University of British Columbia, with more than 25 departments, schools, institutes and programs, and courses in the social sciences, humanities, and creative and performing arts.

The Communications and Marketing Manager develops, leads, and implements communication and marketing plans, programs, and activities to promote the value of the Faculty of Arts, with an emphasis on current and prospective student audiences. Provides strategic input and leadership, develops, researches, oversees, and implements plans and operations that advance the Faculty of Arts’ strategic communications goals.

Organizational Status
Reports to the Associate Director, Communications and Marketing and works collaboratively within the Arts Communications team, the Arts Communications Network, Arts ISIT, and units across the Faculty, campus communicators, and student collaborators.

Work Performed
- Plans and implements well-coordinated, effective communication and marketing plans and vehicles for Arts including the Dean’s Office and units across the faculty. Drafts strategies and policies to ensure alignment on internal and external communication and marketing guidelines, shares best practices, and maintains UBC brand standards.
- Researches, writes, edits, and curates content and prepares communication plans, advertising copy, reports, articles, announcements, scripts and remarks and news releases. Consults with content providers and units within the faculty on messages, audience, delivery, and best practices for internal and external communications. Determines appropriate communication channels and distribution of messages.
- Generates campaigns, public relations, and marketing activities designed to raise the profile of the Faculty of Arts to faculty, students, researchers, and community. Identifies and coordinates opportunities with other campus communicators to cross-promote the Faculty effectively across campus.
- Promotes Arts programming and events in support of the Faculty’s strategic vision and objectives.
- Designs and produces effective and visually appealing communications and promotional materials and digital assets to support the needs of clients in units across the Faculty. Materials include digital and physical signage, newsletters, presentations, campaign materials, promotional products, and exhibition collateral. Coordinates photo and video shoots as needed at unit locations and other sites. Works with external vendors where needed to produce materials. Coordinates the production of video clips, photographs, and graphics/illustrations, and utilizes various media platforms to promote and market the Faculty’s programs, services, and collections. Ensures communication and marketing materials are compliant and align with the UBC brand and Faculty of Arts Visual Identity System.
- Solicits, curates, and develops internal communication stories for distribution to Arts employees through newsletters, events, and the Intranet. Supports various internal communication goals and priorities.
- Curates, creates, and implements a range of digital communication tactics to support the Faculty’s various digital channels including digital signage, websites, and social media channels. Provides training for new Arts staff where needed on best practices around social media and web content management.
- Develops, analyzes, and shares communication and marketing metrics with the team and others. Creates infographics and other visual aids to amplify data-driven stories and case studies. Works collaboratively with other campus analysts where needed.
- Participates in regular editorial team meetings, identifies opportunities for student-facing editorials, and leads e

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