Head of Marketing Analytics

3 weeks ago

Toronto, Canada Homebase Full time

**Hi, Future Homie**

As a Homie, you'll be part of an **_unstoppable_** team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?

**As a Homie, you will make an impact within our Marketing team by leading our marketing analytics efforts in this newly created role**:

- ** Overall**: You will work alongside our CMO and their leads to play a crucial role in setting our marketing strategy in this period of high growth, while taking our marketing analytics efforts to the next level
- ** Annual planning**: Work closely with the CMO on annual and quarterly forecasting, budget planning, target/KPI setting, which includes close collaboration with Finance, Data Engineering, Biz Ops, and the rest of the Growth/Marketing team to ensure alignment with overall business objectives
- ** Reporting and driving action**: Owning and driving weekly, monthly, and quarterly reporting to team and executives, while helping the team understand results and uncover insights. This could include chairing regular performance status meetings, owning the floor, keeping the larger team on track, and driving accountability and action plans
- ** Strategy and opportunity sizing**: Conducting ad-hoc analytical projects to support strategic opportunities such as market mapping, and quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5 year opportunity to propose back to the business
- ** Strategic presentations**: Preparing executive-level presentations that clearly and succinctly communicate and explain the overall health and success of Homebase's marketing efforts, from ad-hoc analytical projects to board presentations.
- ** People management**: Managing and mentoring our marketing analyst, providing guidance, feedback, and support in their professional development

**As a Homie, you are a bar raiser, this means you come with**:

- 5+ years of experience in marketing analytics or related highly analytical roles, preferably in a B2B SaaS or technology-driven environment with SMB/consumer facing products
- Experience using paid marketing tools (e.g. Google Ads), marketing analytics and tracking tools (e.g. Google Analytics, Google Tag Manager), search and SEO tools (e.g. GSC, SEMRush, Ahrefs), data visualization tools (e.g. Looker/Tableau) as well as experience with Excel/GSheets and SQL
- Deep understanding of marketing attribution models (MTA, first/last click, MMM, incrementality testing), with 2+ years of hands-on experience in measuring the efficiency of marketing activities
- Strong analytical and problem-solving skills with the ability to effectively convey complex analyses to a broad set of people from different teams and levels
- High comfort level with building strategic decks, from formatting to storytelling with visuals and data, for an executive audience
- Experience with A/B testing, analysis, and experiment design to optimize marketing performance. Product analytics experience or past working experience with product teams preferred
- Strong understanding of marketing principles and strategies, including digital and offline marketing channels, and customer lifecycle management
- Track record of being entrepreneurial and a self-starter with high level of ownership: This is a new role; you won't have a playbook - you'll get to build it
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise manner
- Resourceful, fundamentally curious and relentless in understanding the "why". Possesses a sense of urgency in line with our value of "No Day Wasted" A lover of local businesses
- supporting and building great products for them

**What We Offer**
- Stock Options - Everyone is an Owner
- Competitive group health benefits coverage for you and your eligible dependents
- Group Investments, TFSA as well as an RRSP plan which offers a 4% company match
- Employer supplemented Medical, Dental, and Vision Insurance Plans
- Company-paid holidays and 20 days accrued PTO per year
- Continued learning and development stipend
- Paid parental leave after 1-year of service
- Top-of-the-line equipment and stipend for workspace setup
- Work from home days, Monday, Thursday, & Friday
- Meals provided at our vibrant workspaces
- Team offsites and monthly opportunities to engage with fellow Homie

**What to Expect During the Interview Process**:

- Meet the Talent Acquisition team Ivana L.
- Analytical exercise with the BizOps team Zafer Z. & Humphrey S.
- Meet the Marketing & Finance/Data Teams Viv L., Nick M. & Mihir K.
- Meet the Hiring Manager Candy L.
- Participate in a Cas

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